{"id":170178,"date":"2026-03-02T11:51:10","date_gmt":"2026-03-02T11:51:10","guid":{"rendered":"https:\/\/staging.devsdata.com\/case-studies\/mobile-software-development-for-educational-company\/"},"modified":"2026-06-01T07:28:55","modified_gmt":"2026-06-01T07:28:55","slug":"mobile-software-development-for-educational-company","status":"publish","type":"case_study","link":"https:\/\/staging.devsdata.com\/de\/case-studies\/mobile-software-development-for-educational-company\/","title":{"rendered":"Ivy Goal \u2013 Mobile App Development for Education Company"},"content":{"rendered":"<section>\n<h1>Ivy Goal \u2013 Mobile App Development for Education Company<\/h1>\n\n    <style>`\n        .post-info {\n            display: flex;\n            flex-direction: row;\n            font-family: Montserrat;\n            font-style: normal;\n            font-weight: 500;\n            font-size: 16px;\n            line-height: 150%;\n            letter-spacing: 0.02em;\n            color: #6D7082;\n 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0;\n            white-space: nowrap; \n            overflow: hidden;\n            text-overflow: ellipsis;\n            gap: 8px;\n            display: flex;\n        }\n\n        .rank-math-breadcrumb a {\n            color: #6d7082;\n        }\n\n        .rank-math-breadcrumb a:hover {\n            text-decoration: underline;\n            color: #0332c9;\n        }\n\n        .author-avatar {\n            display: flex;\n            justify-content: center;\n            margin-right: 15px;\n            width: fit-content;\n            grid-row-start: span 2;\n            grid-row-end: 4;\n        }\n\n        .author-avatar picture {\n            display: flex;\n            justify-content: center;\n            align-items: center;\n        }\n\n        .author-avatar.clicked {\n            transform: scale(1.1);\n        }\n\n        .post-info .author-avatar img {\n            min-width:44px;\n            height: 44px;\n            width: auto;\n            object-fit: cover;\n     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1;\n            grid-column: span 3;\n        }\n\n        .meta-checkmark {\n            width: 20px;\n            height: auto;\n        }\n\n        .reviewer-info a {\n            margin-left: 0;\n            color: #000;\n            text-decoration: underline;\n        }\n        .reviewer-info a:hover {\n            color: #0332c9;\n        }\n        .reviewer-info a:visited {\n            color: #551a8b;\n        }\n        .reviewer-info a:active {\n            color: #0332c9;\n        }\n        .language-dropdown-container {\n            display: inline-block;\n            width: 200px;\n        }\n\n        .language_switcher {\n            display: inline-flex;\n            align-items: center;\n            flex-direction: row;\n            gap: 5px;\n            vertical-align: middle;\n        }\n        \n        .language_switcher .wpml-ls-legacy-dropdown {\n            width: auto;\n            position: relative;\n            vertical-align: middle;\n        }\n\n   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  }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu li {\n            display: block;\n            width: 100%;\n            margin-bottom:0;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu li:hover {\n            background-color:rgba(204, 204, 211) !important\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu a {\n            display: block;\n            width: 100%;\n            padding: 8px 15px 8px 16px;\n            margin-left: 0;\n            box-sizing: border-box;\n            white-space: nowrap;\n            text-align: left;\n        }\n\n        @media (hover: hover) {\n            .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language:hover > .wpml-ls-sub-menu {\n                display: block;\n            }\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language.wpml-dropdown-open > .wpml-ls-sub-menu {\n            display: 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class=\"author-avatar\">\n                <picture>\n                        <source\n                            srcset=\"https:\/\/staging.devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.webp\" type=\"image\/webp\"> \n                        <source \n                            srcset=\"https:\/\/staging.devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.jpg\" type=\"image\/jpeg\">\n                        <img decoding=\"async\" \n                            class=\"avatar lazyload\"\n                            width=\"64\" \n                            height=\"64\"\n                            src=\"https:\/\/staging.devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.jpg\"\n                            alt=\"avatar\"\n                            loading=\"lazy\"\n                            title=\"Ani Gasparyan\"\n                        >\n                <\/picture>\n            <\/div>\n            <div style=\"display:flex; flex-direction:column;margin-right:auto;\" class=\"author_links\">\n            <a href=\"\/author\/ani-gasparyan\/\" class=\"author-name\">Ani Gasparyan<\/a>\n            <ul class=\"author_socials\">\n            <li>\n                <a href=\"https:\/\/www.linkedin.com\/in\/ani-gasparyan-15a7b3157\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\"Ani Gasparyan on Linkedin\">\n                    <svg version=\"1.0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\">\n                            <g id=\"linkedin5_layer\">\n                                <path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 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                                                                      <span style=\"color:#6D7082;\" class=\"\">\n                Last updated on \n                2. M\u00e4rz 2026 \n                <span class=\"post-info-separator\">| <\/span> \n                10 min read\n                \n            <\/span>\n                            <\/div>\n        \n        <\/div>\n    <\/div>\n    <div class=\"bookmark\">\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/08\/bookmark-add-2-1.svg\" alt=\"bookmark\" title=\"\">\n    <\/div>\n    <div class=\"tags\"><\/div>\n    <\/div>\n    <script type=\"module\" defer>\n      document.addEventListener(\"DOMContentLoaded\", function () {\n    \/\/ Get the current path from the URL\n    const path = window.location.pathname;\n\n    \/\/ Check if it starts with \/case-studies\n        if (path.startsWith(\"\/case-studies\")) {\n        const tagsElement = document.querySelector(\".tags\");\n        if (tagsElement) {\n        tagsElement.style.marginBottom = \"0\";\n        }\n        }\n        });\n        Array.from(document.getElementsByClassName(\"separator\")).forEach(el => {\n            el.textContent = \" > \";\n        });\n\n            var wpmlToggle = document.querySelector(\".language_switcher .wpml-ls-item-toggle\");\n            if (wpmlToggle) {\n                wpmlToggle.addEventListener(\"click\", function(e) {\n                    e.preventDefault();\n                    e.stopPropagation();\n                    var currentLang = this.closest(\".wpml-ls-current-language\");\n                    if (currentLang) {\n                        currentLang.classList.toggle(\"wpml-dropdown-open\");\n                    }\n                });\n                document.addEventListener(\"click\", function(e) {\n                    var openDropdown = document.querySelector(\".wpml-ls-current-language.wpml-dropdown-open\");\n                    if (openDropdown && !openDropdown.contains(e.target)) {\n                        openDropdown.classList.remove(\"wpml-dropdown-open\");\n                    }\n                });\n            }\n\n            var languageList = document.querySelector(\"#language-list\");\n            var dropdownArrow = document.querySelector(\".dropdown-arrow\");\n\n            if(languageList){\n                languageList.addEventListener(\"click\", () => {\n                    languageList.classList.toggle(\"active\");\n                    document.querySelector(\"#arrow\").classList.toggle(\"rotated\");\n                })\n            }\n                \n            function handleViewportChange() {\n                if(languageList) {\n                    if (window.innerWidth < 1280) {\n                        if(!languageList.classList.contains(\"mobile\")) {\n                            languageList.classList.add(\"mobile\");\n                            dropdownArrow.classList.add(\"mobile\");\n                        }\n                    } else {\n                        if(languageList.classList.contains(\"mobile\")) {\n                            languageList.classList.remove(\"mobile\");\n                            dropdownArrow.classList.remove(\"mobile\");\n                        }\n                    }\n                };\n            };\n\n            \/\/ If there is a small\/no space between reviewer and author name, reviewer moves to the first row\n            function update_post_info_layout() {\n                const author_name_element = document.querySelector(\".author-name\");\n                const reviewer_element = document.querySelector(\".reviewer-info\");\n                const post_info_container = document.querySelector(\".post-info\");\n\n                if(reviewer_element) {\n                    let distance_next_to_author, reviewer_fits_next_to_author; 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padding-left: 2.5em;\">\n<li>DevsData LLC partnered with Ivy Goal Education Inc. to deliver custom mobile development and automation solutions for a rapidly growing education company.<\/li>\n<li>The collaboration enhanced student engagement, streamlined internal operations, and facilitated scalable digital growth through targeted software initiatives.<\/li>\n<\/ul>\n<p>Ivy Goal partnered with <a href=\"https:\/\/devsdata.com\/services\/\" target=\"_blank\" rel=\"nofollow noopener\">DevsData LLC<\/a> to modernize its technology infrastructure and extend its services through custom mobile development and automation.<\/p>\n<p>The collaboration between DevsData LLC and Ivy Goal Education, Inc. began as a small mobile development project but quickly grew into a multi-phase partnership spanning over 3 years. During this period, DevsData LLC provided ongoing technical support and developed solutions across mobile and automation domains. Each engagement addressed a specific operational or educational need, from improving how students practiced vocabulary to optimizing internal workflows through automation.<\/p>\n<p>Building on its experience with similar education and <a href=\"https:\/\/devsdata.com\/case-studies\/e-learning-platform-with-everything-in-one-place\/\" target=\"_blank\" rel=\"nofollow noopener\">eLearning platforms<\/a>, DevsData LLC was well-positioned to support Ivy Goal\u2019s digital transformation. This project required not only technical expertise but also an understanding of scalable platform design, user engagement, and operational efficiency. In this case study, we examine how DevsData LLC addressed Ivy Goal\u2019s evolving needs with customized mobile development services, yielding measurable improvements without introducing unnecessary complexity.<\/p>\n\n        <span class=\"img-container\">\n            <picture class=\"open-picture\" style=\"filter: grayscale(0)\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/10\/IvyGoal-icons-new_small.webp\" type=\"image\/webp\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/10\/IvyGoal-icons-new_small.jpg\" type=\"image\/jpg\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/10\/IvyGoal-icons-new.webp\" type=\"image\/webp\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/10\/IvyGoal-icons-new.jpg\" type=\"image\/jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/IvyGoal-icons-new.jpg\" width=\"640\" height=\"357\" alt=\"IvyGoal company info testimonial\" title=\"\">\n            <\/picture>\n        <\/span>\n    \n<\/section>\n<style>\n.quote {\n  font-size: 26px !important;\n  letter-spacing: -.3px;\n  line-height: 36px;\n  color: #000;\n  font-family: Tiempos Headline, sans-serif;\n  font-weight: 300;\n  letter-spacing: -.3px;\n  line-height: 50px !important;\n  padding-bottom: 36px;\n  padding-left: 36px;\n  padding-top: 30px;\n  position: relative;\n}\n.quote:before {\n  background-color: #0332c987;\n  border-radius: 2px;\n  content: \"\";\n  display: block;\n  height: 100%;\n  left: 0;\n  position: absolute;\n  top: 0;\n  width: 4px;\n}\nul{\nlist-style: inside;\n}\nol.numbered-list-1{\n  list-style: none;\n}\nol.numbered-list-1 li a{\n  color: #000;\n  text-decoration: none;\n}\nol.numbered-list-1 li a:hover {\n  color: #0332c9;\n}\nol.numbered-list,\nol.page-numbered-list {\n  list-style: none;\n  counter-reset: list-counter;\n}\nol.page-numbered-list {\n  padding: 0;\n}\nol.numbered-list li a {\n  color: #000;\n  text-decoration: none;\n}\nol.numbered-list li a:hover {\n  color: #0332c9;\n}\nol.numbered-list li::before,\nol.page-numbered-list li>h2::before {\n  content: counter(list-counter) \") \";\n  counter-increment: list-counter;\n  margin-right: 5px;\n  font-weight: bold;\n}\nol.numbered-list li::before {\n  display: inline-flex;\n  justify-content: end;\n  width: 30px;\n  margin-right: 10px;\n}\nol.page-numbered-list li:nth-of-type(-n+15) h2 a {\n  padding-top: 40px;\n}\nol.page-numbered-list li:nth-of-type(-n+15) h2::before {\n  padding-top: 40px;\n}\nol.page-numbered-list li>h2 {\n  display: flex;\n  font-weight: 500;\n  position: relative;\n  z-index: -1;\n}\nol.page-numbered-list li>h2 a {\n  color: #000;\n}\nol.page-numbered-list li>h2::before {\n  font-weight: 500;\n}\nli>a:hover {\n  text-decoration: underline;\n}\n#devsdata_homepage img {\n  transition: all .25s linear;\n}\n#devsdata_homepage:hover img {\n  transform: scale(1.01);\n}\ntable, th, td {\n  border: 1px solid black;\n  border-collapse: collapse;\n  text-align: start;\n  padding: 5px 10px;\n  vertical-align: top;\n}\nthead {\n  background-color: #b8c0c6;\n}\ntd ul {\n  list-style: none;\n  margin-top: 0;\n  padding-left: 0;\n}\ntd > p {\n  margin: 0 !important;\n}\ntd > a:hover {\n  text-decoration: underline;\n}\ntbody > tr:hover {\n  background-color: rgba(255, 248, 220, 0.5);\n}\nli{\n  margin-bottom: 5px;\n}\nol.java-inform > li{\n  margin-bottom: 10px !important;\n}\nol {\n    list-style: none;\n    counter-reset: item;\n  }\n  ol li {\n    counter-increment: item;\n  }\n  ol li::before {\n    content: attr(value) \". \";\n    font-weight: bold;\n  }\nh3{\nfont-family: \"Montserrat\" !important;\n}<\/p>\n<\/style>\n<section>\n<h2>Client overview<\/h2>\n<p><a href=\"https:\/\/www.ivygoal.com\/en\/\" rel=\"nofollow noreffer noopener\" target=\"_blank\">Ivy Goal Education Inc.<\/a> is a US-based academic tutoring and college counseling provider dedicated to helping students, particularly those from East Asia and the United States, achieve their educational goals. The company has developed proprietary assessment methods and in-house learning materials in English and math for grades 1 to 12.<\/p>\n<p>Over the years, Ivy Goal has grown into an international education company with 10 locations and a strong reputation, primarily built on referrals, with more than <a href=\"https:\/\/www.linkedin.com\/company\/ivygoal\/about\/\" rel=\"nofollow noreffer noopener\" target=\"_blank\">60% of new students<\/a> joining through family recommendations. Its services include standardized test preparation, academic tutoring, and college admissions support.<\/p>\n<h2>Challenge<\/h2>\n<p>While Ivy Goal had a clear vision for its educational services, its digital infrastructure needed modernization and technical refinement to support long-term growth. The main challenges included:<\/p>\n<h3>Reliance on manual workflows<\/h3>\n<p>Much of the company\u2019s backend work, such as class scheduling, lead follow-ups, and progress reporting, was previously handled manually using spreadsheets and emails. This approach was time-consuming, inconsistent, and prone to human error, placing additional strain on the administrative team.<\/p>\n<h3>Lack of digital learning tools<\/h3>\n<p>Students increasingly sought mobile-friendly tools to support independent study, particularly for vocabulary building and standardized test preparation. At the time, Ivy Goal lacked a proprietary mobile solution to meet this growing demand.<\/p>\n<h3>Technical limitations in existing systems<\/h3>\n<p>The company\u2019s existing systems were built on older code and contained bugs that limited performance and usability on mobile devices and internal administrative tools. These issues affected students and tutors and slowed workflows, creating a need for targeted mobile solutions and automation.<\/p>\n<h3>Decentralized decision-making<\/h3>\n<p>Key technical and product decisions were often directed by the company\u2019s founder, who was also managing broader business operations. This led to occasional delays in feedback and shifting priorities, requiring DevsData LLC to remain flexible and adaptive throughout the engagement.<\/p>\n<p>These challenges required a pragmatic, step-by-step approach, balancing immediate needs with long-term goals for digital transformation and user experience enhancement.<\/p>\n\n            <div class=\"schedule-consultation middle-scheduler\">\n                <div class=\"block-contact\">\n                    <p>Do you have software development needs?<\/p>\n                <\/div>\n                <div class=\"contact-us-show schedule-consultation-button\">\n                    \ud83c\udfa7\n                    <span>Schedule a meeting<\/span>\n                <\/div>\n            <\/div>\n    \n<h2>DevsData LLC\u2019s approach<\/h2>\n<p>DevsData LLC employed a flexible and practical approach, tailoring it to the scope and complexity of each initiative. Understanding the changing priorities of a growing education company, we focused on solutions that offered clear and tangible results without adding unnecessary layers. With 9 years of experience in this field, over 100 completed software projects, and a team that includes both European and US-based professionals with top-tier engineering backgrounds, DevsData LLC delivered both technical capability and a firm grasp of business needs.<\/p>\n<ol start=\"1\">\n<li value=\"1\"><strong>Mobile app development<\/strong><\/li>\n<\/ol>\n<p>We began by gathering detailed input on how students typically study vocabulary and what features would be most useful. Based on this feedback, we designed a simple yet effective mobile app that allowed students to:<\/p>\n<ul style=\"padding-left: 2.5em;\">\n<li >Create and review flashcards.<\/li>\n<li>Test themselves using spaced repetition techniques.<\/li>\n<li>Use a bilingual interface in English and Chinese.<\/li>\n<li>Track their progress over time.<\/li>\n<\/ul>\n<p class='quote'>The app was built using a cross-platform framework to ensure efficient development while maintaining compatibility across iOS and Android.<\/p>\n<p>We focused on a minimal UI and fast load times, as many users were studying on the go or with limited mobile connections.<\/p>\n<ol start=\"2\">\n<li value=\"2\"><strong>Zapier automation system<\/strong><\/li>\n<\/ol>\n<p>To reduce the time spent on repetitive administrative tasks, we implemented a series of Zapier workflows that integrated Ivy Goal\u2019s most frequently used tools. These included:<\/p>\n<ul style=\"padding-left: 2.5em;\">\n<li >Automatically syncing Calendly events with Google Sheets and sending email confirmations.<\/li>\n<li>Routing lead form submissions to the appropriate staff with automated follow-up reminders.<\/li>\n<li>Sharing student progress updates internally based on specific triggers.<\/li>\n<\/ul>\n<p>Our goal here wasn\u2019t to replace the company\u2019s existing systems but to connect them in a smarter, more efficient way. The result was a noticeable decrease in manual errors and a corresponding reduction in staff hours each week.<\/p>\n<h2>Results<\/h2>\n<p>Each phase of work delivered tangible improvements to Ivy Goal\u2019s operations, learning experience, and digital reliability:<\/p>\n<h3>Mobile app adoption enhanced student engagement<\/h3>\n<p>The mobile app, designed to support vocabulary practice, was well received by both students and tutors. Students reported using it multiple times per day for on-the-go learning, while tutors began recommending it during sessions as a supplementary study tool. Its bilingual interface in English and Chinese made it particularly valuable for Ivy Goal\u2019s East Asian student population.<\/p>\n<h3>Automation significantly reduced the administrative workload<\/h3>\n<p>The Zapier-based automation system yielded notable time savings for the administrative team, which had previously managed lead tracking, scheduling, and follow-ups manually. Automating these workflows not only reduced the risk of human error but also improved internal visibility and data consistency across tools.<\/p>\n<p class='quote'>Across all initiatives, the results extended beyond technical efficiency. Each solution reinforced Ivy Goal\u2019s ability to deliver high-quality education in a scalable, modern format aligned with evolving student expectations.<\/p>\n<h2>Business impact<\/h2>\n<p>The long-term collaboration with DevsData LLC enabled Ivy Goal to strengthen its digital infrastructure while continuing to deliver high-quality academic services without disruption. Each project addressed a specific operational or educational challenge, but together they formed a cohesive transformation that positioned the company for future growth.<\/p>\n<h3>Business impact summary<\/h3>\n<p>Through this multi-year collaboration, Ivy Goal achieved greater efficiency, stronger student engagement, and a more stable digital foundation. Automation reduced manual workloads, and the mobile app encouraged frequent study, positioning the company for scalable growth and future digital expansion.<\/p>\n<table>\n<thead>\n<tr>\n<th>Impact area<\/th>\n<th>Outcome<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Operational efficiency<\/td>\n<td>Manual administrative tasks, such as scheduling and lead follow-ups, were automated using Zapier workflows, which saved time and reduced human error.<\/td>\n<\/tr>\n<tr>\n<td>Student engagement<\/td>\n<td>The custom vocabulary app enabled students to study independently and more frequently, resulting in higher engagement and improved retention.<\/td>\n<\/tr>\n<tr>\n<td>Service scalability<\/td>\n<td>Digital tools allowed Ivy Goal to support a growing student base without proportionally increasing internal staff.<\/td>\n<\/tr>\n<tr>\n<td>Digital readiness<\/td>\n<td>With mobile tools and automation in place, Ivy Goal is now better positioned to expand into virtual learning, new apps, and CRM integrations.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Ready to modernize your education platform or streamline your operations?<\/h3>\n<p>At <a href=\"https:\/\/devsdata.com\/case-studies\/\" rel=\"nofollow noreffer noopener\" target=\"_blank\">DevsData LLC<\/a>, we specialize in building practical, high-impact digital solutions tailored to the unique needs of education providers. Whether you&#8217;re looking to launch a custom learning app or automate internal workflows, our team can help you deliver measurable results without unnecessary complexity.<\/p>\n<p>Let\u2019s talk about how we can support your growth. Contact us at <a href=\"mailto:general@devsdata.com\" target=\"_blank\" rel=\"noopener\">general@devsdata.com<\/a> or visit <a href=\"http:\/\/devsdata.com\" target=\"_blank\" rel=\"nofollow noopener\">www.devsdata.com<\/a> to learn more.<\/p>\n\n        <section class=\"author_section_container\">\n            \n            <p class=\"contact_on_twitter\">\n                Any questions or comments? Let me know on \n                <a href=\"https:\/\/twitter.com\/ani_l19\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Twitter\/X<\/a>.\n            <\/p> \n        \n            <div class=\"schedule-consultation\">\n                <div class=\"block-contact\">\n                    <p>Discover how IT recruitment and staffing can address your talent needs. Explore trending regions \n        like Poland, Portugal, Mexico, Brazil and more. <\/p>\n                <\/div>\n                <div class=\"contact-us-show schedule-consultation-button\">\n                    \ud83d\uddd3\ufe0f\n                    <span>Schedule a consultation<\/span>\n                <\/div>\n            <\/div>\n            <div class=\"author_section\">\n                <div class=\"author_photo_container\">\n                    <picture>\n                        <source srcset=\"https:\/\/staging.devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.webp\" type=\"image\/webp\"> \n                        <source srcset=\"https:\/\/staging.devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.jpg\" type=\"image\/jpeg\">\n                        <img decoding=\"async\" class=\"avatar lazyload\" width=\"64\" height=\"64\" src=\"https:\/\/staging.devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.jpg\" alt=\"avatar\" loading=\"lazy\" title=\"Ani Gasparyan\" >\n                    <\/picture>\n                    <a class=\"read_full_bio\" href=\"\/author\/ani-gasparyan\/\" aria-label=\"Read more from Ani Gasparyan\">Read full bio<\/a>\n                <\/div>\n                <div class=\"author_info_container\">\n                    <div class=\"author_info\" data-role=\"Author\">\n                        <h4 id=\"author_title\">\n                            <a href=\"\/author\/ani-gasparyan\/\" aria-label=\"Read more from Ani Gasparyan\">Ani Gasparyan<\/a>\n                            <span class=\"position\">Senior Copywriter and marketer<\/span>\n                        <\/h4>\n                    <\/div>\n                <\/div>\n                <div class=\"author_about\">\n                    <span>Ani is a marketing enthusiast and content writer. With 8+ years of expertise in marketing, she succeeded in developing engaging marketing collaterals, including blog articles, social media content, and other promotional materials. With a keen eye for detail and a knack for storytelling, she thrives in crafting compelling content that resonates with the target audience.<\/span>\n                    <div class=\"links\">\n                        <ul class=\"author_socials\">\n            <li>\n                <a href=\"https:\/\/www.linkedin.com\/in\/ani-gasparyan-15a7b3157\/\" aria-label=\"Check out Ani Gasparyan on LinkedIn\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">\n                    <svg version=\"1.0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\">\n                        <g id=\"linkedin5_layer\">\n                            <path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 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