Website Redesign Cost & How to Calculate It

Elen Muradian

Last updated on January 2, 2025 | 16 min read

BusinessDesignWeb development

• Visual appeal influences 50% of customers, making effective website design essential.
• Website redesign costs depend on size, design complexity, and integrations.

A website’s design makes a significant impact from the very first click. in fact, 50% of customers state that their impression of the business depends on the company’s website design. In a digital world where people decide quickly whether to stay or leave, the importance of visually appealing and thoughtfully structured websites cannot be overstated. Users want to stay engaged and explore content without obstacles, and studies reveal that 59% of global consumers are willing to spend an average of 15 minutes on websites and prioritize compelling and attractive layouts.

This level of impact has many business owners considering website redesigns, especially as design trends evolve and as customers expect more seamless online experiences. However, redesigning a website comes with questions about cost and the factors influencing it. From visual and UX adjustments to in-depth backend improvements, the redesign process is about aligning function with form. This guide overviews website redesign costs, detailing factors to consider and how businesses can strategically budget for this essential investment.

But before we dive into the calculations, let’s first understand the current price ranges on the market, so it is easier to navigate and refer to as we go with the calculations

4 major cost tiers

Let’s break down the common budget ranges for a website redesign, each tier representing varying levels of complexity, customization, and functionality:

1. $100 – $1,000: Basic redesigns in this range often involve minor adjustments to an existing template or slight visual updates. It’s ideal for those who need a refresh without custom features and are comfortable with a more standardized design.
2. $1,000 – $5,000: This tier allows for moderate customization within an existing framework. With this budget, businesses can expect more tailored elements, basic SEO optimization, and improved user experience (UX) design, making it suitable for small businesses seeking a fresh, professional look.
3. $5,000 – $15,000: Projects in this range include greater customization, refined UX/UI design, and potentially custom-built functionalities. This budget is suitable for mid-sized businesses needing brand-aligned visuals, some tailored integrations, and a polished user interface.
4. $15,000 – $50,000: At the top end, redesigns include advanced UX/UI work, integrations, and custom content management solutions, often managed by dedicated teams. This tier is ideal for companies seeking a fully customized experience, optimized performance, and high-end visuals aligned with larger brand strategies.

A high cost isn’t always essential for quality—consider factors like the extent of custom features, technical requirements, and design elements to find the budget tier best suited to your redesign goals. Now, let’s dive into four primary cost-influencing factors to help pinpoint which budget bracket may be right for your project.

Evaluate Your Website’s Size

The size of your website is a crucial factor that can influence the timeline and cost of the redesign. Generally, larger websites require more time and resources to revamp, which can lead to increased expenses. To gauge the scale of your website, you can check the total number of pages by using the search query “site:yoursitename.com” in Google.

• 1 – 50 pages: This range typically represents a small website, likely fitting into the lower price tiers (1 or 2). Such websites often require basic updates or minor design tweaks.
• 50 – 200 pages: A medium-sized website usually falls within the mid-range tiers (2 and 3). Here, clients can expect more substantial modifications and enhanced functionality.
• Over 200 pages: Large websites often see redesign costs aligned with higher tiers (3 to 4). These projects may involve extensive customization, advanced features, and intricate design elements.

Understanding your website’s size is essential as it directly correlates with the pricing tiers discussed earlier.

Take Integrations Into Account

When considering the cost of a website redesign, it’s crucial to evaluate any existing or planned integrations with systems such as content management systems (CMS), payment gateways, live chat features, and other software solutions. These integrations can significantly impact your overall budget. Often, even existing integrations may need to be rebuilt from the ground up to align with the new website design, posing potential challenges.

Older tools and systems can introduce compatibility issues with your updated design, which may necessitate upgrading to newer versions or even switching to alternative solutions. This complexity makes it difficult to provide even a ballpark estimate, as the combinations of integrated software are highly specific to each project.

Essentially, the greater the number of integrations, the more extensive the testing and troubleshooting will be during the redesign process. As a result, your project may require additional time and resources, ultimately influencing the total cost.

Determine the Design Class for Your Future Website

The design class of your redesigned website should align with the type of business you envision for the long term, rather than merely reflecting your current status. Failing to plan for future growth can result in a cycle of repeated redesigns that ultimately hinder your business’s evolution.

Basic

Basic designs cater to startups and small businesses seeking a professional yet straightforward online presence. This design class typically features clean layouts, simple navigation, and essential elements such as clear typography and standard color palettes. It emphasizes usability and quick loading speeds, ensuring that visitors can easily find information without unnecessary distractions. While it does not include intricate animations or advanced interactive features, a well-executed basic design projects a credible and approachable brand image. These designs are ideal for showcasing essential information, such as services, contact details, and introductory company descriptions, making them suitable for businesses just starting their digital journey. This class usually falls within tier 1 of the price range.

Competitive

Competitive designs are intended for mid-sized and large companies aiming to establish a distinctive brand presence. These designs often feature more refined aesthetics, with elements such as dynamic layouts, consistent brand colors, and professional-quality imagery. They incorporate interactive components, such as hover effects or subtle animations, to enhance user engagement and provide a memorable browsing experience. Competitive designs also prioritize responsive functionality, ensuring a seamless user experience across devices. Additionally, these designs often include advanced features, such as integrated blogs, customer portals, or product showcases, making them a versatile choice for businesses looking to stand out in competitive markets. The costs for this class typically range from tier 2 to tier 3.

High-end

High-end designs are tailored for large enterprises or high-profile brands aiming to deliver a luxurious and unforgettable user experience. These designs often feature intricate details, such as custom graphics, advanced animations, and interactive storytelling elements. They utilize high-quality media, including videos or 3D models, to captivate visitors and convey sophistication. Additionally, high-end designs focus on scalability and advanced functionality, with features like personalized user dashboards, augmented reality integrations, or AI-powered tools. These websites are not only visually striking but also optimized for peak performance, ensuring they leave a lasting impression on users. The redesign costs for smaller websites in this category typically start in the latter half of tier 2, while large-scale projects naturally incur higher expenses.

Choose Who Will Execute Your Website’s Redesign

Finally, the overall cost of your website redesign is influenced by the individuals or teams responsible for executing it. You have several options to consider:

Do It Yourself

Using free online tools for a DIY redesign may be the most budget-friendly approach, but it carries significant risks. Online website builders and tools are often limited in terms of advanced features, customization options, and scalability. As a result, businesses are left with a basic, cookie-cutter design that fails to reflect their unique brand identity. Additionally, the technical limitations of these tools often lead to poor performance, such as slower loading times, lack of responsive functionality, and subpar user experience. These drawbacks can deter potential customers and hurt your brand’s credibility.

Moreover, the overall quality of DIY websites is generally low, as they lack the professional polish and optimization that experienced designers and developers provide. This is especially problematic if your website plays a crucial role in generating revenue, as an unprofessional or inefficient site can negatively impact user engagement and conversion rates. In such cases, investing in professional design ensures your website not only looks appealing but also functions effectively to meet business goals.

Hire a Freelancer

If you’re not looking for a well-known web design professional, hiring a freelancer can be a cost-effective alternative, generally keeping you within the 1 and 2 price tiers. However, this option may come with challenges, such as inconsistent deadlines and fluctuating rates. Additionally, a freelancer may struggle to address complex integration issues that could arise during the redesign.

Hire a Web Design Agency

The most comprehensive yet often more expensive option is to engage a professional web design agency. This choice ensures accountability and expertise, as a dedicated team can complete the project on time and within budget. They will also manage any integration complexities independently. Typically, the redesign costs for a medium-sized website in the competitive class with minimal integrations fall within the price tiers 2 and 3.

DevsData LLC: Your partner in website redesign

DevsData LLC emerges as a valuable partner for businesses seeking to redesign their websites. Specializing in web design and software development, the agency offers a broad spectrum of services tailored to meet diverse business objectives and budgetary requirements. With over 8 years of industry experience, DevsData LLC leverages its agile methodologies to ensure efficient project execution and quick adaptability to clients’ unique needs. The company has experience working with global corporate clients as well as high-growth American and Israeli startups. Additionally, the company specializes in Machine Learning and Big Data.

The company’s commitment to quality is evident in its rigorous hiring process, which boasts an acceptance rate of less than 6%, ensuring clients work with highly qualified US-based developers. This meticulous approach contributes to DevsData LLC’s impressive 5/5 client satisfaction rating on platforms such as Clutch and GoodFirms, highlighting their reliability and innovative solutions.

DevsData LLC’s portfolio showcases their expertise in web design best practices. The company has successfully completed over 100 projects for over 80 businesses. Its team of google-level in-house specialists have over 10 years of experience in website design. Recently, they created a modern WordPress website for CarbonCapture to showcase its achievements and mission. The design features eye-catching animations, transitions, and advanced CSS tools, ensuring a high-quality appearance while maintaining strong site performance, scalability, and maintainability.

With a diverse portfolio that spans various sectors, DevsData LLC is well-equipped to handle the complexities of your website redesign, providing a seamless and personalized experience.

Key highlights:

• Specializes in web design and software development.
• Maintains a portfolio of more than 100 projects successfully delivered to more than 80 clients, showcasing adaptability across various sectors.
• Client satisfaction ratings 5/5 on platforms such as Clutch and GoodFirms underline commitment to delivering quality service.

Bottom Line

In today’s digital landscape, a well-designed website is essential for creating positive first impressions and enhancing user engagement. As discussed, the costs associated with a website redesign can vary significantly based on several key factors, including the site’s size, necessary integrations, design class, and the expertise of the professionals involved. By assessing these elements carefully, businesses can better understand the financial implications of their redesign projects and choose a suitable approach that aligns with their goals.

Ultimately, working with experienced partners can ensure that the redesign process runs smoothly and efficiently. DevsData LLC exemplifies a reliable partner in this endeavor, offering tailored web design solutions that prioritize quality and client satisfaction, backed by their impressive track record in the industry. Investing in a website redesign not only improves aesthetics but also enhances functionality, paving the way for business growth and success.