SEO Analyst Job Description Template

Tsiala Jobava

Last updated on January 30, 2025 | 7 min read | Language:

• English
  • Polish

Job Description TemplateMarketing

General overview of the role

An SEO (Search Engine Optimization) Analyst is a critical role focused on enhancing a website’s visibility and improving its search engine rankings through the application of comprehensive, data-driven strategies. This role involves extensive research to identify optimal keywords, analyze website performance, and understand the competitive landscape. By implementing effective on-page and off-page optimization techniques, an SEO Analyst ensures that websites achieve better organic search results and increased web traffic.

Typical duties and responsibilities

• Conduct keyword research to identify high-ranking and relevant keywords for optimization.
• Analyze website performance using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track and report on SEO metrics.
• Implement on-page SEO strategies, such as optimizing meta tags, headings, and content for targeted keywords.
• Perform technical SEO audits to identify website performance issues and implement corrective actions (e.g., improving site speed, fixing broken links, optimizing site structure).
• Collaborate with content teams to create SEO-friendly content that aligns with target keywords.
• Monitor and report on competitors’ SEO strategies, making recommendations to improve rankings.
• Stay updated on the latest SEO trends, algorithm changes, and industry best practices.
• Provide insights and recommendations on website usability, structure, and user experience (UX) to improve search engine ranking.
• Conduct A/B testing and other optimization experiments to assess SEO strategy effectiveness.

Required skills and experience

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
• 3+ years of proven experience with SEO tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Experience with keyword research, content optimization, and link-building strategies.
• Knowledge of HTML, CSS, and basic web development principles.
• Ability to analyze data, track trends, and generate actionable insights.
• Strong problem-solving skills and ability to troubleshoot SEO issues.
• Excellent written and verbal communication skills.

Nice to have/preferred skills and experience (not required)

• Experience with local SEO, mobile SEO, and international SEO.
• Familiarity with content management systems (CMS) like WordPress, Drupal, or Joomla.
• Understanding of website development and UX/UI principles.
• Familiarity with paid advertising platforms (e.g., Google Ads, Bing Ads) for SEM knowledge.
• Google Analytics, Google Ads, or other related certifications.

What we offer

• Extensive health and wellness coverage.
• Work-from-home options and flexible hours.
• Paid time off for vacations, holidays, and sick leave.

Here are a few more benefits that, according to Forbes, are valued by employees:

• Retirement savings plans with employer matching, such as 401(k) plans, are highly valued by employees.
• Early leave on Fridays.
• 4-day work week.
• Private dental insurance.

About us

We recommend including general information about the company, such as its mission, values, and industry focus. For instance, you could say:

DevsData LLC is an IT recruitment agency that connects top tech talent with leading companies to drive innovation and success. Their diverse team of US specialists brings unique viewpoints and cultural insights, boosting their capacity to meet client demands and build inclusive work cultures. Over the past 8 years, DevsData LLC has successfully completed more than 80 projects for startups and corporate clients in the US and Europe.

Explore sample resumes

Explore these effective resume examples to guide your focus and priorities during the candidate review:

• SEO Analyst Resume Sample
• SEO Manager Resume Sample

Common challenges faced by SEO analysts

Navigating Complex SEO Requirements

Interpreting search engine algorithms, integrating SEO with user experience (UX), and addressing indexing or ranking issues require strong analytical and problem-solving skills.

Ensuring Regulatory and Compliance Alignment

SEO analysts must stay updated on Google’s guidelines, GDPR data privacy laws, and other compliance regulations affecting search visibility and data tracking.

Adapting to Evolving Search Algorithms and Technologies

Frequent Google algorithm updates, AI-driven search enhancements, and emerging SEO tools require ongoing learning and flexibility to maintain competitive rankings.

Ensuring Data Accuracy and Effective Decision-Making

Validating SEO data sources, interpreting analytics accurately, and presenting actionable insights to stakeholders are crucial for driving organic growth.

Optimizing SEO Strategies for Scalability

Identifying inefficiencies in content, technical SEO, and backlink strategies while ensuring scalability for long-term traffic growth is a continuous challenge.

Managing stakeholder expectations:
Senior Business Analysts must balance diverse stakeholder priorities, ensuring that business needs align with technical capabilities while managing competing interests.

Navigating complex business requirements:
Gathering, analyzing, and translating intricate business needs into actionable solutions requires strong analytical and problem-solving skills.

Ensuring regulatory and compliance alignment:
Staying up to date with industry regulations, data privacy laws, and governance standards is critical to ensuring compliance and mitigating business risks.

Adapting to evolving technologies and business needs:
Keeping up with technological advancements, market shifts, and emerging tools requires continuous learning and flexibility.

Ensuring data accuracy and effective decision-making:
Senior Business Analysts must validate data sources, interpret insights accurately, and present findings in a way that drives informed business decisions.

Optimizing business processes for scalability:
Identifying inefficiencies and recommending improvements that support long-term growth and operational excellence is a continuous challenge.

SEO analyst salary breakdown

Salaries for SEO Analysts vary based on experience, industry, and company size:

• Entry-level SEO Analysts: Those early in their careers typically earn between $50,000–$70,000 annually.
• Mid-level and experienced SEO Analysts: Professionals with several years of experience, particularly in competitive industries like e-commerce, finance, or SaaS, can expect salaries ranging from $70,000–$100,000 annually.
• Top-tier SEO Analysts: Those working in large enterprises, leading SEO strategies, or specializing in high-demand areas like AI-driven or international SEO can earn $100,000+ annually, often with performance-based incentives, equity, or profit-sharing.

These figures are approximate and may vary based on company structure, location, and individual expertise.

Contact DevsData LLC

If you’re looking to hire a qualified SEO Analyst, reach out to DevsData LLC at general@devsdata.com or visit www.devsdata.com. The company’s recruitment process is thorough and efficient, utilizing a vast database of over 65000 professionals.

They are renowned for their rigorous 90-minute interviews to assess candidates’ technical skills and problem-solving abilities.

Additionally, DevsData LLC holds a government-approved recruitment license, ensuring compliance with industry standards and regulations.