SZIC.pl – Extensive Software Web Development and Web Design of an eCommerce Website

Ani Gasparyan

Last updated on July 7, 2025 | 14 min read

Client overview

SZIC.pl is a trusted, family-owned automotive dealership in Poland with over 40 years of history, founded in 1978. Originally a Vehicle Mechanics and Car Body Shop, it has grown into the sole Authorized Kia Dealer in the Opole region and the oldest Authorized Mitsubishi Service center locally. Employing nearly 50 specialists, SZIC.pl combines efficient processes inspired by large partners with a unique, customer-first approach rooted in mutual respect and trust.

The company provides comprehensive services, including vehicle sales, financing, and after-sales care. SZIC.pl aligns its future with the Kia brand, sharing values of innovation, automotive electrification, and inspiring customer mobility and independence.

As online car shopping became more common, SZIC.pl recognized the need to rethink how it connected with customers in the digital space. What started as a website update quickly evolved into a comprehensive transformation of their eCommerce strategy.

Project summary

SZIC.pl collaborated with DevsData LLC to design and develop a bespoke, scalable eCommerce site tailored specifically for automotive sales. Early in the process, DevsData LLC provided advisory on selecting the most suitable technologies to support performance, scalability, and integration with existing dealership systems. This is an area where many clients often seek guidance. Over the course of 2 years, this partnership achieved steady growth in website traffic, customer engagement, and online vehicle sales.

The project followed a multi-phase structure: the core eCommerce platform was delivered within the initial months, followed by ongoing development, feature enhancements, and maintenance over a two-year collaboration. To support this evolving scope, DevsData LLC applied an agile methodology with bi-weekly meetings involving SZIC.pl’s owner. These sessions enabled ongoing alignment, regular reprioritization, and close oversight, ensuring the platform continually evolved in line with the client’s vision and business goals.

“DevsData LLC took charge of the entire process from UX/UI design through backend development and search engine optimization. The final result was a mobile-friendly, conversion-driven website that reflected SZIC.pl’s premium brand image and boosted online visibility and sales.”

Regular collaboration, including bi-weekly strategy and feedback sessions with the company’s owner, played a key role in delivering a tailored and high-impact solution. This long-term engagement led to a measurable increase in website traffic and customer engagement, solidifying SZIC.pl’s digital presence in the competitive European automotive market.

Challenge

Rebuilding SZIC.pl’s online presence involved a complex, multi-stage project presenting several technical and organizational hurdles:

• Integrating with internal systems:

The platform needed to work seamlessly with SZIC.pl’s internal systems for inventory, customer management, and lead generation. Ensuring smooth data flows and minimal disruption to day-to-day operations added complexity to both backend and frontend development.
These challenges required a highly structured, yet agile approach, combined with ongoing dialogue between DevsData LLC and SZIC.pl, to deliver a solution that was both technically robust and fully aligned with the client’s vision.

• Unique functionality needs:

Selling vehicles online requires distinctive features such as dynamic model pages, detailed specifications, financing options, and personalized lead forms. Off-the-shelf platforms were unsuitable, so nearly every aspect demanded custom engineering.
Security was also a major focus, particularly around user data, lead submission forms, and integration points. The team implemented layered access control, encrypted data flows, and API rate limiting to meet best practices in web security.

• Advanced technical architecture:

To support a high-performing, scalable eCommerce experience, the DevsData LLC team designed a custom architecture using React.js for the frontend and Node.js with a PostgreSQL database on the backend. Building a real-time vehicle availability system and enabling fast-loading, interactive pages posed performance challenges, especially under high user loads.

• Working with a non-technical stakeholder:

Regular meetings with the company owner, who lacked a technical background, required clear communication of complex development decisions and frequent visual demonstrations to manage expectations.

• Preserving SEO through redesign:

The team carefully handled URL structures, redirects, and on-page optimization to maintain and improve Google rankings during the site overhaul, avoiding any loss of organic traffic.

• Evolving requirements over a multi-year timeline:

The project spanned 2 years, during which SZIC.pl’s business needs and strategic priorities evolved. This required DevsData LLC to maintain development consistency while remaining flexible enough to adapt features and timelines as priorities evolved.

Solution

To meet SZIC.pl’s ambitious objectives, DevsData LLC developed a custom eCommerce system built for automotive sales. The chosen tech stack (React.js, Node.js, and PostgreSQL) was selected for its flexibility, scalability, and speed. React.js offered a highly responsive and intuitive interface ideal for showcasing dynamic vehicle listings, while Node.js enabled efficient real-time data handling and seamless integration with third-party systems. PostgreSQL was selected for its strong data integrity, advanced querying capabilities, and reliable handling of structured dealership data.

Below is a breakdown of how each business requirement was addressed with the appropriate technical solution:

Key features designed specifically for the automotive market included:

Custom-built eCommerce platform for automotive sales

Drawing on our prior experience in redesigning websites and modernizing digital identities, DevsData LLC designed and built a platform from scratch that addressed the unique challenges of selling vehicles online. Key features included:

• Dynamic vehicle pages showcasing model variants, detailed specifications, image galleries, and lead capture forms
• Advanced search and filtering tools for users to quickly find suitable models
• Flexible pricing options accommodating promotions and financing details
• Agile process with frequent stakeholder involvement

“Due to the project’s multi-year scope, DevsData LLC used an agile methodology with bi-weekly meetings involving SZIC.pl’s owner. These sessions allowed continuous review of progress, prioritized feature development, and ensured the solution evolved closely in line with the client’s vision.”

SEO-focused development

SEO was prioritized throughout the development process. The platform featured clean, descriptive URL structures, fast-loading pages optimized for mobile devices, schema markup for enhanced search engine visibility, and content layouts designed to benefit both users and search engine crawlers.

Scalable backend with system integrations

The backend architecture was built for scalability, supporting SZIC.pl’s growing inventory and customer base. It integrated seamlessly with internal systems to automate inventory updates, simplify data entry, and enable efficient lead tracking and CRM handoffs.

Handover and training for internal management

At project completion, DevsData LLC provided detailed documentation and conducted live training sessions. This empowered SZIC.pl’s in-house team to manage website content, update vehicle listings, and monitor performance independently, without needing ongoing technical support.

Results

The new platform modernized SZIC.pl’s online presence and drove significant improvements across multiple areas:

Business impact

The new eCommerce system transformed SZIC.pl’s digital footprint by aligning technical solutions with strategic business goals. It attracted a wider audience through improved search visibility and a user-friendly shopping experience tailored to automotive buyers. The scalable backend supported expanded inventory and operational efficiency, cutting manual work and accelerating updates.

This led to more qualified leads, higher conversion rates, and increased customer engagement. It also brought in new clients, driving tangible growth in vehicle sales and reinforcing SZIC.pl’s standing as a premier Kia distributor in Europe. The website now draws around 5000 monthly visitors, reflecting its sustained growth and relevance among online car shoppers.

Ready to elevate your digital presence and accelerate business growth?

Partner with DevsData LLC to develop custom, scalable, and SEO-optimized solutions precisely tailored to your unique needs. Reach out to DevsData LLC at general@devsdata.com or visit www.devsdata.com.

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Ani Gasparyan Senior copywriter and marketer

Ani is a marketing enthusiast and content writer. With 6+ years of expertise in marketing, she succeeded in developing engaging marketing collaterals, including blog articles, social media content, and other promotional materials. With a keen eye for detail and a knack for storytelling, she thrives in crafting compelling content that resonates with the target audience.

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