Where Are Meds Ltd. – tech recruitment for HealthTech

Tsiala Jobava

Last updated on September 18, 2025 | 11 min read

Where Are Meds Ltd, a Polish HealthTech startup behind the GdziePoLek platform, needed to hire several mid-level developers quickly. The roles came with strict location requirements, shifting expectations, and low inbound volume – making the search challenging.

DevsData LLC stepped in with an agile, focused recruitment strategy. Within seven weeks, we sourced and placed multiple qualified developers, helping the company stay on track with product development and strengthen its local tech team.

Client profile

Where Are Meds Ltd is a leading HealthTech platform based in Warsaw, Poland, that helps patients locate medications in nearby pharmacies, both stationary and online, in real-time. Through its user-friendly website, GdziePoLek.pl, users can find medicine availability and place orders for rapid delivery via urban courier services.

Founded in 2014 and launched publicly in 2015, Where Are Meds Ltd. is an independent, mission-driven startup focused on improving access to medication in Poland. Its platform, GdziePoLek.pl, allows users to search the real-time availability of prescription drugs in nearby pharmacies, both online and in-store, saving time and reducing the hassle of finding needed medications, especially those that are hard to find.

GdziePoLek generates an estimated $7 million in annual revenue. Its digital services are widely used across Poland by tens of thousands of patients each month, providing critical medication search capabilities, e-prescription support, and real-time price comparisons. The platform also includes pharmacist consultations and medication guidance, reinforcing its role as a trusted source in the Polish healthcare ecosystem.

Operating in a fast-moving and highly regulated sector, the company maintains its agility through scalable technologies and a responsive product team. Its engineering infrastructure supports real-time pharmacy inventory queries, advanced API integrations, and a robust mobile experience.

Highly qualified developers were hired in the desired city of Warsaw in seven weeks – despite evolving job criteria and a narrow talent pool.

Challenge

This recruitment project quickly became complex due to shifting expectations and evolving internal priorities. While the client’s goal was clear, hire multiple mid-level developers, requirements changed several times, reducing the available talent pool and requiring DevsData LLC to pivot its strategy.

Key issues:

The initial brief was broad – hire mid-level developers located anywhere in Poland. As the client’s internal team structures evolved, however, the preference narrowed to a few specific cities (Warsaw, Kraków, Wrocław). This shift wasn’t a major challenge but required slight adjustments to the sourcing strategy to ensure candidates matched the updated location criteria.

During the recruitment process, shifts in internal priorities introduced some delays in feedback and decision-making. To keep things moving and maintain candidate interest, DevsData LLC stayed proactive – providing regular updates, keeping prospects engaged, and adjusting communication rhythms as needed.

Due to the entry-level nature of the role, limited salary range, and newly imposed location restrictions, the number of incoming applications was considerably lower than in comparable junior developer projects. This necessitated broader outreach and alternative sourcing channels.

While Where Are Meds Ltd had a meaningful product and a growing user base, it was still building its visibility among tech professionals. Compared to more established startups or larger tech companies, the brand was less familiar in developer communities, which meant that outreach efforts required more context and personalized communication to drive interest.

These factors created a complex and time-sensitive hiring landscape that required fast iteration, deep market insight, and innovative candidate engagement strategies.

Goals

The collaboration between Where Are Meds Ltd and DevsData LLC was shaped by five core objectives. The first priority was to deliver a shortlist of qualified mid-level developer candidates within 2 weeks. Despite the constrained talent pool, the client required rapid access to top-tier local candidates to maintain internal momentum and prevent delays in product development. Another objective was to ensure all candidates were either based in or willing to relocate to one of the client’s preferred cities: Warsaw, Kraków, or Wrocław. This required early attention to both technical skills and geographic fit.

Throughout the project, the recruitment process remained flexible to accommodate evolving job descriptions, shifting benefits, and revised interview steps. At the same time, keeping candidates engaged was crucial. Mid-level applicants are often quick to explore other opportunities or lose interest if faced with delays, so DevsData LLC ensured consistent communication and carefully managed expectations. In parallel, the team worked to enhance Where Are Meds Ltd’s visibility in the competitive tech hiring market, positioning the startup as a mission-driven, high-impact workplace despite its relatively low profile among developers.

Discovery phase

To align with evolving requirements, DevsData LLC conducted an accelerated discovery process:

• Within 24 hours of updated instructions, we held a discovery call with decision-makers to confirm new role requirements, cities, timelines, and benefits.
• The interview process was streamlined from four stages to two (technical screening + final decision), improving candidate experience and reducing drop-offs.
• We created a geographic feasibility matrix to assess developer availability in target cities, using our internal database, job market data, and educational hubs like Warsaw’s tech universities and Wrocław-based coding bootcamps.

Our approach

DevsData LLC implemented a highly adaptive recruitment strategy that prioritized agility, personalization, and value-driven messaging in response to a dynamic and constrained hiring landscape.

The goal was to identify qualified candidates who met the updated location preferences, while keeping the process smooth and responsive as priorities evolved.

Candidate re-engagement

We tapped into our existing pool of over 40 pre-screened mid-level developers, cross-referencing skills and location requirements. Several were still actively seeking roles and had previously shown strong alignment, which allowed us to quickly reintroduce them into the process and save time.

New channel sourcing

To expand reach, we targeted non-traditional platforms:

• University career groups (Warsaw University of Technology, AGH University in Kraków).
• Alumni networks from coding bootcamps and developer programs.
• Local IT communities on Slack, Discord, and Facebook.
• Referrals from previously placed candidates and trusted industry contacts.

Employers value pitching

Given the company’s relatively low profile among junior developers, DevsData LLC crafted a targeted positioning strategy to attract interest and convey the unique value of the opportunity. We presented the client as a purpose-driven organization, emphasizing its mission to help patients quickly and efficiently access life-saving medication through its platform.

Our tailored messaging also highlighted the modern tech environment, showcasing the use of up-to-date tools and exposure to real-world engineering challenges that would appeal to ambitious junior candidates. We emphasized the work-life flexibility offered by the role, including remote work options, flexible hours, and a supportive, healthy work culture.

DevsData LLC presented roles as a meaningful opportunity at a growing startup, where candidates could contribute directly, take ownership, and see the impact of their work. This approach helped spark interest and gave candidates a clear understanding of the company’s mission, values, and growth potential.

Candidate communication

We stayed in regular contact with shortlisted candidates, sharing timely updates and keeping them informed as the process evolved. This helped maintain interest and ensured a smooth experience despite a few timeline shifts.

We also established personalized feedback loops, ensuring that each candidate felt acknowledged and valued, even if they weren’t immediately selected. By building strong rapport and setting realistic expectations from the outset, we successfully minimized drop-offs and kept top candidates engaged and motivated throughout the duration of the search.

Results

DevsData LLC’s structured, flexible approach delivered measurable outcomes despite shifting requirements and a narrow talent pool. Within seven weeks, we:

1. Reviewed 40+ mid-level developers through re-engagement and targeted outreach.
2. Identified 20 viable profiles and shortlisted 12 based on technical and geographic fit.
3. Advanced seven candidates to final interviews.
4. Successfully hired three mid-level developers in Warsaw, enabling the client to continue platform development without delays.

All hires were secured without offer declines or dropouts, reflecting effective expectation management and strong candidate engagement. Beyond filling roles, DevsData LLC strengthened Where Are Meds Ltd’s reputation in the developer market and laid the foundation for future recruitment efforts, including backend and QA positions.

What’s next

Following the successful placements, Where Are Meds Ltd is considering expanding the partnership with DevsData to hire additional backend developers and QA specialists. With sourcing channels and processes already refined, future hires can be delivered even faster.

As the startup continues to scale, DevsData LLC remains a trusted partner, ready to support new product features, integrations, and real-time services with high-quality talent.

Contact DevsData LLC at general@devsdata.com or visit general@devsdata.com or visit www.devsdata.com to explore our tailored recruitment solutions.

Discover how IT recruitment and staffing can address your talent needs. Explore trending regions like Poland, Portugal, Mexico, Brazil and more.

🗓️ Schedule a consultation

Read full bio

Tsiala Jobava Copywriter and Marketer

Tsiala Jobava is a talented marketing specialist from Georgia. Tsiala holds a bachelor’s degree in International Relations from Georgian American University and a master’s in Marketing and Communication from Barcelona Business School. She has built a diverse career, working as a copywriter and in marketing and PR, before returning to her first passion – writing. Along the way, she has gained valuable experience in social media management, content creation, and brand development.

Read more about our IT staffing services