Lina, Inc. – Webflow software development for a NYC medical startup

Tsiala Jobava

Last updated on September 22, 2025 | 10 min read

Introduction

As Lina, Inc. rapidly expanded its footprint across New York and South Florida, its leadership faced an unexpected roadblock: The company’s digital platform, built on Webflow, was failing to reflect the same level of polish and performance as its physical spaces. Broken HubSpot integrations and faulty lead capture forms were blocking new client acquisition and disrupting daily workflows.

As Lina’s medical coworking spaces attracted more independent healthcare practitioners, even small technical gaps could lead to missed opportunities and lost revenue. The team needed a stable, scalable solution that could be implemented quickly – without a full rebuild or weeks of downtime.

That’s when they turned to DevsData LLC – not only for our expertise in Webflow software development but for our proven track record in solving high-stakes tech challenges under tight timelines. Known for blending design precision with backend problem-solving, DevsData LLC was the right fit to step in, diagnose the issues, and deliver tangible improvements quickly.

Client overview

Founded in 2017, Lina, Inc. is a medical coworking company built to support independent healthcare practitioners in private practice. With modern, turnkey office spaces for mental health, medical, and wellness professionals, Lina provides a flexible alternative to traditional clinical settings. The company consists of fifty employees.

From fully private suites to on-demand hourly spaces, Lina’s locations are designed to reduce the overhead and complexity of running a practice. With several thriving offices in NYC and South Florida and more on the horizon, Lina continues to empower practitioners by offering space, support, and a strong professional community.

Project scope and objectives

Lina initially chose Webflow for its speed, design flexibility, and ease of use – a natural fit for a fast-growing startup that needed a polished online presence without a large in-house development team. HubSpot was added as the CRM to streamline practitioner onboarding and client relationship management.

As the company scaled to new locations and welcomed more independent health professionals into its ecosystem, the limitations of this setup became clear. The website, while visually aligned with Lina’s brand, was underperforming in areas that mattered most: lead capture, CRM integration, and backend reliability.

Several technical issues were causing friction. Most critically, the contact forms weren’t reliably passing user data into HubSpot, disrupting workflows and resulting in missed or delayed follow-ups. Form submission errors were frequent and required constant manual intervention. The site’s structure also made it difficult to scale, as adding new content or launching new locations risked breaking existing functionality. Even minor bugs and performance lags were slowing down day-to-day operations.

Lina’s leadership team needed more than just a visually attractive website. They were looking for a platform that could support real growth, something stable, scalable, and tightly integrated with their CRM. It had to function with precision: every form submission needed to trigger the correct HubSpot flow, and future updates had to be safe to implement without technical setbacks.

DevsData LLC took the lead in addressing these challenges head-on. Tasked with resolving critical technical issues without disrupting day-to-day operations or ongoing marketing efforts, our team moved swiftly and discreetly. We worked behind the scenes to identify root causes, implement targeted fixes, and deliver visible, lasting improvements that strengthened both the platform’s reliability and Lina’s ability to scale.

Strategic development approach

DevsData LLC’s Webflow engineers began by performing a comprehensive audit of Lina’s Webflow setup. This involved a combination of:

• Code and configuration review of Webflow page structures, CMS, and embedded scripts.
• System tests of CRM touchpoints, especially the form connections to HubSpot.
• Workflow interviews with Lina’s marketing and operations staff to map out where lead data was getting lost.
• Document analysis of HubSpot configurations and prior troubleshooting notes.

We worked independently of Lina’s internal staff to avoid disrupting day-to-day marketing activities, but coordinated closely with their leadership team to validate findings and ensure all fixes aligned with ongoing campaigns.

Early on, we discovered that while forms appeared to function, their data wasn’t reliably reaching HubSpot due to misconfigured scripts and flawed API handling.

To solve this, our developers did the following:

• Rebuilt form logic within Webflow using a clean configuration layer.
• Restructured embedded scripts to ensure form submissions accurately trigger HubSpot workflows.
• Fine-tuned the API mapping between Webflow and HubSpot, allowing for real-time contact updates and tagging.
• Implemented fallback logic to avoid submission errors, even during high traffic peaks.

“The biggest challenge was ensuring data integrity between Webflow and HubSpot while keeping everything live and stable. We rebuilt the entire form logic and API flows so every lead was captured and routed correctly, removing the need for manual fixes and uncertainty. The results spoke for themselves – submissions became far more reliable and seamless.” – George S., Webflow Developer, DevsData LLC

But we didn’t stop at fixing broken processes. DevsData LLC restructured the CMS so new locations and services could be added without breaking the site, improved performance to reduce load times, and tightened accessibility for a smoother experience on all devices. We also set up the platform to handle future integrations, giving Lina a stable foundation that can grow with the business.

Results and tangible impact

In just the first month after launch, Lina saw a clear jump in successful contact form submissions, turning previously lost leads into new client opportunities. The seamless integration with HubSpot allows data to flow directly into the CRM, enabling the team to onboard clients more quickly and follow up without delays.

Technical reliability also improved significantly. Form-related errors that once required constant manual fixes were virtually eliminated, freeing staff to focus on supporting practitioners rather than troubleshooting website issues. Real-time syncing with HubSpot gave sales and operations teams better visibility into user activity, helping them prioritize outreach and strengthen client relationships.

This project also highlighted both the strengths and limits of low-code platforms like Webflow. While Webflow enabled Lina to launch quickly and maintain a professional brand presence without heavy in-house engineering, its out-of-the-box integrations with complex CRMs such as HubSpot can create hidden gaps. DevsData LLC’s role was to bridge those gaps, restructuring form logic, rebuilding scripts, and aligning APIs, so that Lina could continue leveraging the speed of a low-code tool without sacrificing reliability or scalability.

Just as importantly, the Webflow environment was restructured for growth. New locations, services, and practitioners can now be added without risk to existing functionality, giving Lina the flexibility it needs to expand into new markets quickly. The updated design and smoother performance also improved first impressions, ensuring the online experience matches the professional quality of Lina’s physical spaces.

Conclusion

For a fast-growing company like Lina, maintaining a seamless digital experience is just as important as delivering quality care through its physical spaces. The improvements made to their Webflow site and HubSpot integration not only solved persistent technical issues but also laid the foundation for future growth, ensuring that the platform could keep up with the company’s expanding footprint.

This case also illustrates a broader truth about low-code platforms like Webflow: they allow startups to move fast and launch polished digital experiences, but at scale, their built-in integrations often need expert engineering to work reliably with complex systems like HubSpot. DevsData LLC stepped in to bridge that gap – strengthening Lina’s infrastructure so they could continue to benefit from Webflow’s speed and flexibility without being held back by hidden technical limits.

With more stable infrastructure, improved data visibility, and a streamlined lead capture process, Lina is now positioned to scale its operations confidently without being slowed down by digital bottlenecks.

If your company is facing similar challenges with website performance, CRM integration, or platform scalability, reach out to DevsData LLC. We specialize in high-impact, fast-turnaround software development – whether you’re running a healthcare startup, scaling a digital product, or optimizing your operations. Contact us at general@devsdata.com or visit www.devsdata.com to learn how we can help.

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Tsiala Jobava Copywriter and Marketer

Tsiala Jobava is a talented marketing specialist from Georgia. Tsiala holds a bachelor’s degree in International Relations from Georgian American University and a master’s in Marketing and Communication from Barcelona Business School. She has built a diverse career, working as a copywriter and in marketing and PR, before returning to her first passion – writing. Along the way, she has gained valuable experience in social media management, content creation, and brand development.

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