Memcare AS – tech recruitment of a cross-functional team for a niche Norwegian SaaS platform

Tatia Tatoshvili

Last updated on October 22, 2025 | 17 min read

• Discover how DevsData LLC helped Memcare.com hire six senior tech professionals in Poland, spanning design, backend, frontend, QA, and data engineering.
• Learn how mission-driven sourcing and fast-track hiring enabled a sensitive SaaS platform to scale quickly without compromising empathy or quality.

Introduction

Building a product team for a platform operating in a deeply personal and emotionally nuanced space calls for a recruitment approach that goes beyond technical qualifications. It means identifying professionals who not only excel in their disciplines but also align with the company’s values and understand the human impact behind every feature.

When Memcare.com, a high-growth Norwegian SaaS company operating in the sensitive and highly specialised funeral services sector, sought to expand its development and design capacity in Poland, the company partnered with DevsData LLC to source senior professionals across multiple disciplines.

This case study explores how DevsData LLC helped Memcare.com build a robust technical team, spanning backend, frontend, data engineering, UI/UX, and QA, to support the company’s mission of creating thoughtful, user-centric tools for end-of-life services.

Client overview

Memcare.com is a Norwegian technology company that provides specialised SaaS solutions tailored to funeral service providers and bereaved families. The platform enables funeral homes and individuals to organise and personalise memorial experiences, offering features such as digital obituaries, ceremony planning, and collaborative memory sharing in a secure, respectful digital environment.

The company operates in a highly niche and emotionally significant domain. As demand grew for more customised features and international expansion, Memcare.com initiated a strategic recruitment effort to assemble a distributed, cross-functional product team capable of sustaining its rapid pace of development and maintaining its strong design and usability standards.

Challenge

Multi-role recruitment across highly specialised functions

The hiring effort extended beyond a single role, focusing instead on assembling a team of senior professionals across six specialized positions: UI/UX design, frontend development (Angular), backend development (PHP + Python), automated testing, and data engineering (ETL with Python). Each role required deep expertise, high autonomy, and the capacity to collaborate effectively within a remote-first product environment.

Sensitivity of the product domain

Unlike most SaaS companies, Memcare.com operates in a domain where empathy, accessibility, and trust are non-negotiable. Developers and designers had to understand the emotional weight of the product and craft features that respected the user experience during periods of grief and loss.

Cultural awareness, design sensitivity, and attention to user privacy were essential traits, difficult to validate through traditional hiring channels.

Urgent timeline and minimal ramp-up tolerance

With a major feature release scheduled within six weeks, Memcare.com needed to onboard all new engineers before the next product milestone. The entire recruitment campaign had to conclude within a 30-45-day window, leaving no room for extended sourcing or long onboarding cycles. Each hire was expected to deliver value from the first sprint, requiring proven experience in similar B2C and B2B SaaS environments.

Limited local talent availability

While Norway has a strong tech ecosystem, the talent pool for senior, niche technical roles, especially in Python-based ETL pipelines, Angular development, and cross-discipline testing, was not large enough to meet Memcare.com’s immediate needs. The company sought to expand into the Polish market, known for its depth in software engineering, but lacked the recruitment infrastructure to do so independently.

Past difficulties with recruitment agencies

Prior efforts to hire via local recruiters or job boards yielded underqualified candidates or slow delivery pipelines. Misalignment on job requirements, cultural fit, and seniority level resulted in poor match quality and prolonged vacancies. Memcare.com needed a recruitment partner with domain fluency, a technical screening methodology, and proven access to top-tier Eastern European talent.

To overcome these challenges, Memcare.com engaged DevsData LLC to lead the recruitment effort across all six roles, ensuring speed, seniority, and cultural alignment while sourcing from a new, highly capable talent market in Poland.

DevsData LLC’s approach

At DevsData LLC, we believe that recruiting diverse teams for high-growth, mission-driven SaaS companies requires more than just transactional placements. It calls for a tailored, strategic approach, one that aligns technical depth with cultural sensitivity, speed with sustainability, and candidate quality with long-term scalability.

Our team for this engagement included:

• One Senior Account Manager – oversaw the project, managed communication with Memcare.com’s leadership, and ensured timely delivery across all six roles.
• Three Senior Sourcing Specialists – focused on specific verticals (data, frontend/backend, QA, design), sourcing from Poland and key Central European talent hubs.
• Two Technical Interviewers – conducted role-specific assessments, including ETL challenges, UI/UX usability reviews, and backend system design tasks.
• One Talent Intelligence Analyst – provided insights on talent availability, salary benchmarks, and motivation trends to guide agile hiring decisions.

Key elements of our process

Discovery and calibration workshop

Our process began with a discovery and calibration workshop involving Memcare.com’s founders, product owner, and lead engineer. This deep-dive session aimed to clarify the scope, expectations, and seniority level required for each of the six roles. We also identified product- and industry-specific nuances that would influence hiring decisions, such as the emotional tone needed in design and privacy considerations in data handling. Additionally, the workshop helped define the dynamics of the remote team and how it would integrate with the Norway-based headquarters. Finally, we established the hiring urgency for each role to effectively prioritize pipeline development.

This alignment shaped all subsequent sourcing, messaging, and screening decisions.

Parallel, role-specific recruitment funnels

Each role had its own recruitment funnel with dedicated pipelines and evaluation rubrics. We synchronised timelines across roles to avoid bottlenecks and ensure cohesion within the future team. Our sourcing strategies focused on:

• Passive candidate outreach via GitHub, Dribbble, and niche Python and Angular communities, complemented by DevsData LLC’s proprietary database of 65000+ vetted professionals across Europe;
• High-touch candidate communication to convey the mission-centric nature of the product;
• Personalised screening tracks (e.g., UI/UX design portfolios, PHP/Python code review tasks, Selenium automation scripts).

Live collaboration and transparency

To streamline operations and build trust, we established several key communication and collaboration tools. A live-access Kanban-style dashboard provided real-time status updates across all six recruitment pipelines. Additionally, a private Slack channel was created to enable fast decision-making, share role updates, and facilitate asynchronous feedback. Weekly review calls were held to reprioritize open positions in response to shifts in the product roadmap.

Example dashboard columns:

• Role definition and calibration (finalized job descriptions, salary benchmarks, and screening rubrics);
• Sourcing and outreach (live count of contacted candidates, outreach response rate, and geographic distribution);
• Technical screening (assessment status such as “ETL challenge submitted” or “UI/UX portfolio reviewed”);
• Client review and feedback (pending evaluations from Memcare.com’s CTO or product owner);
• Offer and contracting (final negotiation stage and candidate documentation).

In addition, a private Slack channel was set up for day-to-day communication. This allowed instant role reprioritization when product roadmap changes occurred, candidate feedback exchanges within hours, and weekly calls summarizing progress, bottlenecks, and next steps.

This level of operational transparency created a strong sense of partnership and allowed both teams to iterate quickly, eliminate delays, and maintain alignment across six parallel hiring funnels.

Strategic advantages delivered

Cross-functional hiring precision

We filled six senior-level roles, across backend, frontend, data, QA, and design, in just a few months, all while maintaining a high bar for autonomy, code quality, and product empathy. This allowed Memcare.com to rapidly scale without sacrificing cohesion or standards.

Tailored candidate experience

By clearly articulating the mission and emotional impact of the platform, we attracted candidates motivated by more than just compensation, resulting in high engagement, low drop-off rates, and smooth offer negotiations.

Scalable recruitment playbook

Memcare.com gained a scalable recruitment framework that now serves as a blueprint for future growth. The structured sourcing, screening, and evaluation processes established during this engagement became an internal playbook for hiring across new markets and roles, reducing future time-to-hire and ensuring consistent candidate quality.

Through this bespoke and insight-driven recruitment approach, DevsData LLC became a key partner in Memcare.com’s growth, helping the company build a product team capable of delivering compassionate, secure, and technically robust software in one of the most emotionally complex sectors of the SaaS industry.

Solution

To help Memcare.com build a senior engineering team in Poland, DevsData LLC designed a multi-stream recruitment strategy optimised for quality, sensitivity to product context, and speed of delivery. The client’s needs spanned diverse roles, from data processing to frontend development to emotionally intelligent UI/UX, requiring a precision-driven approach tailored to each specialty, yet coherent enough to form a high-performing, integrated team.

Our recruitment solution included:

Segmented talent market mapping

We conducted a targeted analysis of Central and Eastern European talent markets, prioritising regions known for their depth in product-centric and mission-sensitive SaaS talent. Our focus areas included:

• Warsaw and Kraków (Poland) – deep pools of backend and frontend specialists with prior SaaS experience and high communication standards.
• Wrocław adn Gdańsk – strong design and QA engineering communities; especially suited for candidates with UX sensitivity and collaboration skills.
• Remote-ready specialists in Slovakia, Romania, and Ukraine – experienced in working with Nordic companies and well-versed in asynchronous product delivery.

Each region was assessed based on availability of senior candidates, language fluency, timezone overlap with Norway, and cultural fit for emotionally resonant product development.

Tailored technical screening for each role

Each of the six roles featured a dedicated screening path:

• ETL Python Developer – data ingestion pipeline challenge involving real-world funeral sector data logic.
• Frontend Angular Developer – component-level tasks with reactive programming and state management.
• UI/UX Designer – usability audits, Figma critique, and empathetic user journey design for post-loss experiences.
• Automated Tester – end-to-end QA automation task focusing on test reliability and traceability.
• Backend Developer (PHP/Python) – scalable API design and logic testing for backend microservices.

Our interviews blended technical depth with scenario-based problem-solving, replicating Memcare.com’s actual engineering challenges.

Agile, iterative pipeline optimisation

Throughout the multi-role engagement, we treated the recruitment process as a live, evolving system. We introduced weekly adjustments based on real-time insights:

• Modified messaging for greater emotional resonance with passive design candidates;
• Tuned technical assessments for better role calibration (especially for backend engineers handling both PHP and Python);
• Shifted sourcing focus to regions with stronger candidate conversion rates.

This approach enabled faster iteration and higher-quality matches per role.

Fast-track offer closure process

To avoid losing strong candidates in a competitive hiring market, we implemented an accelerated closing strategy:

• Pre-scheduling final interviews within 2-3 days of technical screen clearance;
• Providing in-depth candidate summaries to speed up internal approvals;
• Offer coordination and documentation aligned with Norwegian employment practices.

As a result, the majority of successful candidates moved from first contact to offer acceptance in under two weeks.

Summary of key delivery metrics:

Results

With DevsData LLC’s focused recruitment approach, careful technical evaluation, and targeted market research, Memcare.com was able to successfully assemble a six-person senior engineering team in Poland.

These hires, spanning backend, frontend, data, design, and QA, now form the backbone of the company’s product development function, supporting both operational growth and sensitive user experience delivery in a niche, emotionally resonant domain.

Key achievements

Six critical senior roles filled

DevsData LLC delivered six high-performing professionals over the course of the engagement:

• Senior UI/UX Designer – crafted intuitive, emotionally aware user journeys and high-quality visual branding;
• Senior Data & ETL Python Developer – built secure, reliable data pipelines for processing sensitive user data;
• Senior Angular Frontend Developer – implemented a responsive, accessible, and maintainable UI layer;
• Senior Automated QA Engineer – established robust test automation and CI coverage to ensure product reliability;
• Two Senior Backend Developers (PHP & Python) – built scalable APIs and backend services, supporting multi-tenant SaaS functionality.

Each role was mapped to Memcare.com’s product priorities and filled by candidates with prior SaaS experience, cultural alignment, and technical depth.

High match accuracy across roles

The project maintained an 85% interview progression rate, with nearly all presented candidates advancing to the final rounds. This level of precision was achieved through customized skill assessments tailored to each role, domain-aware screening that reflected the sensitive nature of the product, and careful matching based on personality, communication style, and alignment with the company’s mission.

As a result, Memcare.com’s internal teams experienced minimal screening fatigue and high confidence in submitted profiles.

100% offer acceptance rate

All six offers were accepted without negotiation delays or rejections. This was made possible through:

• Consistent candidate engagement and value-driven messaging;
• Clear presentation of Memcare.com’s mission, growth potential, and technical maturity;
• Tailored advisory on salary bands and contract structuring, ensuring alignment with Polish employment norms.

Accelerated hiring velocity

Despite the need for role-specific screening, the average time from candidate identification to signed offer was under 14 days per hire, well below market averages for senior technical roles in Poland and Norway. This speed was crucial in allowing Memcare.com to meet internal delivery goals during a sensitive phase of growth.

Establishment of a future-ready candidate pipeline

Beyond the immediate hires, DevsData LLC built a strategic reserve of pre-qualified candidates, particularly for DevOps, infrastructure, and security roles, based on Memcare.com’s long-term roadmap. This reserve allows the company to scale future hires within days, not weeks, and avoid bottlenecks in product planning.

Quick visual recap

Business impact

The partnership between Memcare.com and DevsData LLC played a foundational role in accelerating the company’s technical expansion during a critical growth period. By successfully hiring a cross-functional team of six senior professionals, including designers, engineers, and QA specialists, Memcare.com was able to significantly boost product development capacity while maintaining a high standard of user sensitivity and security.

These hires enabled the company to:

• Launch new features faster and with higher reliability;
• Strengthen internal quality assurance and reduce regression risk;
• Establish scalable systems for handling user data, content, and AR-based interactions;
• Enhance the overall user experience with an intuitive design tailored to a deeply emotional use case.

More importantly, DevsData LLC helped the company internalize its technical capabilities, reducing dependency on freelancers and external vendors. Each hire brought not only technical skill but also the autonomy and collaboration skills needed to thrive in a mission-driven, distributed team.

This collaboration helped Memcare.com lay a sustainable foundation for long-term innovation in a highly niche and emotionally nuanced digital space. The hiring model developed through this engagement is now being used for future recruitment needs, ensuring faster turnaround, consistent quality, and cultural alignment across all technical roles.

Case match: Is your company similar to Memcare.com?

A short 3-question diagnostic:

• Are you scaling a SaaS product in a niche or emotionally sensitive market?
• Do you need experienced engineers and designers who can work autonomously in a remote-first environment?
• Have you struggled to find senior talent that combines empathy, technical excellence, and fast delivery?

If you answered “yes” to any of the above, your company is navigating similar challenges to Memcare.com, and DevsData LLC may be the right partner to help you grow. From specialist recruitment to technical advisory, we’re here to help you build world-class teams, quietly, quickly, and with precision.

For expert support in building your specialized tech team, whether in sensitive industries or niche markets, contact us for a confidential consultation at general@devsdata.com or visit www.devsdata.com. Let DevsData LLC help you find the senior talent who align with your mission and accelerate your growth.