Advertising.Tech – recruitment of performance marketing professionals

Elen Muradian

Last updated on November 4, 2025 | 12 min read

Introduction

Advertising.Tech, a global holding for AdTech businesses spanning the UK, US, and UAE, partnered with DevsData LLC to recruit a Performance Marketing Manager, a Programmatic Advertising Specialist, and an Affiliate and Partnership Marketing Manager. This collaboration centered on assembling a versatile team to drive measurable growth across social ads, programmatic platforms, and affiliate networks.

Client Profile

Advertising.Tech is a holding company uniting international AdTech businesses across the UK, US, and UAE. The group develops technology that connects advertisers and publishers through programmatic solutions, native advertising, and performance-driven platforms. Its competitive edge lies in a broad global presence combined with expertise across DSPs (demand-side platforms, tools advertisers use to buy ads automatically), SSPs (supply-side platforms, tools publishers use to sell their ad space), and ad networks (services that connect multiple advertisers and publishers), enabling seamless campaign execution at scale.

To keep up with fast-changing market demands, the company sought to bring in professionals with hands-on expertise in different areas of performance marketing. They were looking for a Performance Marketing Manager, a Programmatic Advertising Specialist, and an Affiliate & Partnership Marketing Manager – roles that would collectively strengthen their ability to optimize campaigns, expand affiliate networks, and drive measurable ROI across multiple channels.

Challenge: High Expectations and Rapid Pace

Advertising.Tech was at a turning point. With operations across the UK, US, and UAE, the company set out to reinforce its performance marketing engine in social ads, programmatic channels, and affiliate partnerships. The real difficulty wasn’t in attracting applicants but in finding specialists who could handle DSPs, SSPs, and affiliate networks while also proving they could deliver measurable ROI under pressure. As budgets and geographic scope expanded, new opportunities emerged to enhance campaign velocity, streamline experimentation, and unify reporting across regions, creating the need for specialized talent capable of scaling Advertising.Tech’s global marketing operations.

Earlier recruitment attempts had already shown the limits of traditional approaches. Broad postings and generalist agencies produced candidates with surface-level digital marketing experience, but few with hands-on AdTech expertise. In-house teams, while strong, lacked the tools to evaluate complex campaign results or run technical case assessments at the speed required. The company risked missing quarterly targets and slowing its expansion into new markets.

What was needed

Advertising.Tech needed three senior hires who combined technical mastery with adaptability:

• Performance Marketing Manager with full-funnel ownership, proven high-budget campaign experience, and advanced reporting skills.
• Programmatic Advertising Specialist able to execute DSP strategies, optimize bids, and scale activity globally.
• Affiliate & Partnership Marketing Manager skilled in building and managing partner networks, controlling payout structures, and extending reach without sacrificing ROI.

The stakes were clear: Without these roles, the company would remain dependent on agencies, face delays in launching new campaigns, and lack the in-house expertise to meet its ambitious growth goals.

AdTech expertise alone wasn’t enough; candidates had to prove they could run high-budget campaigns and deliver ROI under pressure.

DevsData LLC’s Recruitment Role

In the case of Advertising.Tech, the recruitment challenge involved sourcing candidates with rare AdTech expertise – professionals fluent in DSPs, SSPs, and performance marketing platforms. While DevsData LLC is primarily known for its technical recruitment capabilities, this project highlighted the team’s ability to successfully deliver on marketing-focused positions requiring both analytical and technical fluency. Leveraging established tech communities, trusted referrals, and a proprietary candidate database, combined with a structured evaluation process centered on real-world problem-solving, the agency identified professionals who met Advertising.Tech’s ambitious pace and high performance standards from day one.

Our Approach

For Advertising.Tech, the recruitment funnel was designed to balance speed with depth. Candidates had to demonstrate mastery of DSPs, SSPs, and affiliate ecosystems through case study–based tasks simulating real-world scenarios, such as setting up ad campaigns, optimizing bidding strategies, troubleshooting delivery issues, and analyzing performance data, while also showing the adaptability to thrive in a high-velocity environment.

DevsData LLC approached the project with a structured recruitment funnel tailored to these demands. Given the evolving complexity of modern marketing roles, where professionals must navigate a growing mix of analytics platforms, automation systems, and AI-driven advertising tools – practical campaign evaluations, cross-channel knowledge checks, and domain-specific case exercises were prioritized over generic interviews, ensuring that only candidates with verifiable results progressed. The process drew on insights from prior searches, such as a recruitment for a Senior Marketing Specialist at a fast-growing European startup, where speed, independence, and versatility had proven to be decisive factors. Adapted to the AdTech context, the methodology ensured Advertising.Tech received professionals who not only understood the tools but could also drive strategic growth under pressure.

In this project, DevsData LLC specifically assessed candidates’ familiarity with emerging technologies such as AI-based audience targeting, predictive analytics, and automated bidding platforms – skills increasingly essential for competitive digital marketing operations.

Highlights:

• Designed a recruitment funnel emphasizing real-world campaign evaluations and domain-specific tasks.
• Focused on verifiable AdTech expertise and resilience in fast-paced, performance-driven settings.
• Refined with insights from prior high-stakes marketing hires to balance speed and precision.

Execution and Delivery

The recruitment project for Advertising.Tech spanned just over six weeks from initiation to final placement. DevsData LLC concentrated its efforts on the European talent market, with Poland, the Baltics, and Central Europe as the primary focus areas, due to the regions’ strong AdTech expertise and availability of multilingual professionals familiar with international markets, while also extending outreach to candidates with prior experience in the UK and UAE AdTech ecosystems.

The process was carried out by a dedicated recruitment team consisting of a tech recruitment lead, a marketing recruitment specialist, and a sourcing coordinator. Together, they implemented a full-cycle recruitment funnel:

• Targeted Screening – Initial profile review with a focus on verifiable AdTech exposure (DSPs, SSPs, programmatic networks, and affiliate systems).
• Behavioral and Situational Interviews – Assessments of adaptability, collaboration in distributed teams, and the ability to handle high-budget campaigns.
• Technical Evaluation – Walkthroughs of past campaign strategies and results, analysis of performance dashboards, and hands-on exercises to test decision-making.
• Case-Based Tasks – Domain-specific exercises simulating challenges in programmatic optimization and affiliate management.
• Client Interviews – Final stage ensuring alignment with Advertising.Tech’s culture and fast-paced operational tempo.

The recruitment type was a direct search and headhunting model, relying heavily on DevsData LLC’s curated network of over 65000 pre-vetted specialists and targeted outreach rather than general job postings. Weekly alignment calls with the client ensured that expectations were calibrated throughout, with feedback loops allowing for swift adjustments in candidate profiles where needed.

The outcome was the successful hire of three professionals: A Performance Marketing Manager, a Programmatic Advertising Specialist, and an Affiliate & Partnership Marketing Manager, each identified through rigorous vetting and matched to Advertising.Tech’s growth trajectory.

Highlights:

• Six-week recruitment cycle with a European focus and outreach to UK and UAE candidates.
• Dedicated recruitment team applying a multi-stage, case-driven evaluation process.
• Direct search methodology ensured access to specialized AdTech talent pools.

Results

Within six weeks, DevsData LLC successfully delivered three senior-level hires who now drive key areas of Advertising.Tech’s performance marketing. Over 90 candidate profiles were screened, 18 advanced to interviews, and five reached the final stage before the top three were selected and onboarded. The hires spanned performance marketing, automated media buying, and affiliate operations, building a balanced team that boosted the company’s global campaign scalability.

The value of the project can best be seen in measurable outcomes. Below is a summary of what DevsData LLC delivered and the direct benefits Advertising.Tech gained from these results:

Highlights:

• 90+ profiles screened, 18 interviewed, three specialists hired.
• Recruitment completed 25% faster than typical timelines for AdTech roles.
• Strengthened Advertising.Tech’s ability to run high-budget, multi-channel campaigns.

“This project mattered because it showed that even in one of the toughest hiring domains, AdTech, we could identify and deliver talent quickly without compromising on quality. What we value most is that every hire was able to step into their role and contribute right away, proving the recruitment process was both accurate and efficient.” – Nenad H., Tech Recruitment Lead at DevsData LLC

What’s Next

With the three senior hires in place, Advertising.Tech is positioned to accelerate its global operations across paid social, programmatic, and affiliate marketing. The company now has the internal expertise to manage larger budgets, optimize campaigns across multiple markets, and reduce reliance on external partners. This stronger foundation not only supports current growth but also enables Advertising.Tech to experiment with emerging advertising technologies and expand its footprint in the UK, US, and UAE markets.

The collaboration also laid the groundwork for potential future engagements. Having established a proven recruitment model for performance marketing roles, DevsData LLC remains a trusted partner for upcoming needs, whether in expanding regional marketing teams, strengthening analytics capabilities, or exploring leadership hires in AdTech strategy.

If your company faces the challenge of hiring niche AdTech professionals, from performance marketers to programmatic specialists, let’s talk. DevsData LLC can help you build a team as targeted and effective as the campaigns they’ll run.

Contact us at general@devsdata.com or visit our website at www.devsdata.com.