Fruitful Yield – advanced eCommerce mobile app development

Tsiala Jobava

Last updated on November 10, 2025 | 11 min read

• DevsData LLC modernized Fruitful Yield’s outdated mobile app, boosting performance, accessibility, and customer engagement.
• Seamless Magento integration, WCAG 2.2 compliance, and geolocation-based features transformed the app into a user-centric eCommerce tool.

Introduction

Fruitful Yield, a family-owned chain of food stores in Chicago under the ownership of Now Foods, sought to revamp its outdated mobile application. The existing app, built years ago, no longer met the evolving needs of its users and lacked the modern functionality and visual appeal required to drive customer engagement. DevsData LLC was brought on board to overhaul the application, leveraging advanced eCommerce solutions to enhance user experience and align with current market trends.

Client profile

Established in 1962, Fruitful Yield is a family-owned chain of health-focused food stores based in the greater Chicago area. As a subsidiary of Now Foods, one of the leading natural product manufacturers in the US, Fruitful Yield has spent over six decades empowering individuals to live healthier lives through access to affordable, natural wellness products.

Rooted in the vision of its founder, Elwood Richard, Fruitful Yield continues to operate by the “golden rule” – treating customers with the same respect and care they would expect for themselves. This philosophy has shaped a brand known for its transparency, trust, and dedication to wellness.

Fruitful Yield’s approximate annual revenue is $10-15 million, driven by its growing base of health-conscious customers and its commitment to non-GMO, preservative-free, and ethically sourced products. The stores offer a carefully curated selection of natural foods, supplements, and personal care items – all at prices up to 35% below standard retail.

The company places equal value on customer experience and community impact. From offering 5-star service in-store to supporting local nonprofits and wellness initiatives, Fruitful Yield’s team embodies its mission of holistic well-being. The brand actively promotes diversity, equity, and inclusion, ensuring its shelves, messaging, and community outreach reflect the diverse voices and wellness journeys of its customer base.

Challenge

Fruitful Yield’s existing mobile application faced numerous operational and technological problems that hindered user engagement and overall company effectiveness. The app’s outdated appearance, limited functionality, and technical inefficiencies made a complete overhaul necessary to align with current eCommerce standards and user expectations.

The Fruitful Yield project was a comprehensive initiative to transform the existing mobile application into a modern, customer-centric platform.

Key issues included several performance-related and structural challenges. The aging codebase led to frequent crashes and slow loading times, significantly diminishing the user experience. The interface was visually outdated and challenging to navigate, falling short of modern eCommerce design expectations.

The app also lacked compliance with WCAG 2.2 (AA level), making it inaccessible to users with disabilities. Additionally, functional gaps, such as the absence of geolocation-based notifications and modern form validation, reduced its value as a marketing and engagement tool.

Further complicating the project was the requirement to integrate with the existing Magento eCommerce system, adding complexity to the refactoring process. Technical constraints also played a role- Fruitful Yield requested that the current technology stack (React Native, TypeScript, Expo) be retained, which meant the modernization strategy had to work within those limitations.

DevsData LLC was brought in to lead the full modernization of Fruitful Yield’s mobile application – providing end-to-end services including UX redesign, frontend refactoring, accessibility optimization, and performance engineering. Our team enhanced the React Native architecture, rebuilt key modules for stability, implemented WCAG 2.2–compliant design components, and ensured full Magento synchronization. The project aimed to deliver a fast, intuitive, and inclusive eCommerce experience aligned with Fruitful Yield’s brand values.

Goals

The main goal was to modernize Fruitful Yield’s mobile app and make it easy to use while staying true to the brand’s focus on health and wellness. DevsData LLC set out to update the design to current eCommerce standards and add geolocation features for personalized marketing and customer engagement.

The project also required full WCAG 2.2 (AA level) compliance so the app would be accessible to all users. At the same time, the new features had to integrate smoothly with Magento without risking data integrity. To further improve usability, the team implemented React Hook Form for reliable form validation and cleaner data handling.

Discovery phase

The discovery phase was a critical step in aligning the project’s objectives with Fruitful Yield’s business goals and identifying specific areas of improvement within the existing mobile application. DevsData LLC initiated the process with a comprehensive analysis that encompassed the following steps:

1. Stakeholder interviews
   The process started with conversations with key stakeholders from Fruitful Yield and Now Foods. These discussions helped uncover business priorities, user expectations, and functionality gaps, giving the team a clear direction for what success would look like.

2. Technical audit
   Next, the engineers explored the existing codebase to understand how the app was built and where performance issues originated. This included identifying outdated structures, redundant components, and areas that could be refactored for speed and maintainability.

3. Accessibility analysis
   The team then reviewed the app through the lens of accessibility. Missing alt text, inconsistent navigation, and low color contrast were among the issues identified that guided the design of a WCAG 2.2 (AA)–compliant interface, ensuring full inclusivity.

4. User experience evaluation
   Through careful analysis of the current UI, navigation, and checkout flow, DevsData LLC mapped the biggest pain points from a user’s perspective. These findings became the foundation for a new, simplified experience focused on clarity and ease of use.

5. Competitive analysis
   To ensure the new design would meet modern expectations, DevsData LLC reviewed leading eCommerce and retail apps. The goal was to identify the most effective design patterns and engagement features, like geolocation and real-time offers, while preserving Fruitful Yield’s brand identity.

6. Magento integration assessment
   Since Magento served as the backbone of Fruitful Yield’s eCommerce operations, the integration required special attention. The team examined how data flowed between the systems and pinpointed potential bottlenecks to guarantee smooth synchronization once the new app was live.

7. Risk analysis and mitigation planning
   Throughout this phase, potential risks, from compatibility concerns to data security, were flagged early. DevsData LLC prepared mitigation strategies to keep the project on schedule and ensure stability post-launch.

8. Strategic roadmap development
   All insights from the discovery phase were consolidated into a detailed roadmap, outlining the new app architecture, design principles, and feature priorities. This plan became the guiding framework for development and quality assurance.

By the end of the discovery phase, DevsData LLC had a clear understanding of Fruitful Yield’s goals, technical limitations, and customer expectations – setting the stage for a focused and efficient modernization process built around performance, accessibility, and user engagement.

Execution and delivery

The execution of the Fruitful Yield project was carried out through a structured, multi-phase process that included development, rigorous testing, and continuous integration of client feedback. DevsData LLC worked closely with the client to ensure that every aspect of the app aligned with their goals and user expectations.

Key improvements included a comprehensive UI/UX overhaul that introduced a modern, intuitive interface, making the app more engaging and easier to navigate. The team also refactored the existing codebase to enhance performance and streamline data flows, significantly improving speed and reliability.

New features such as geolocation-based push notifications were added to support personalized marketing efforts, while seamless integration with the Magento platform ensured consistent and reliable eCommerce operations. Additionally, accessibility enhancements were made to meet WCAG 2.2 (AA level) standards, broadening usability for all users.

Each stage of development underwent meticulous testing to ensure compatibility, data integrity, and a smooth user experience across all supported devices.

Results

The newly launched Fruitful Yield mobile application successfully addresses the challenges identified in the initial analysis, delivering measurable improvements across user experience, performance, and accessibility.

One of the most notable outcomes is the enhanced user experience, achieved through a sleek, modernized UI that aligns with current eCommerce design standards. App performance has also significantly improved, with faster load times and smoother navigation, reducing user frustration and drop-off.

Customer engagement has increased thanks to the introduction of personalized push notifications based on geolocation, helping the brand connect with users in more relevant and timely ways. The application now fully complies with WCAG 2.2 (AA level) accessibility standards, making it inclusive for users with disabilities.

Finally, seamless integration with the Magento eCommerce platform ensures that backend operations run smoothly, maintaining consistency across digital channels and supporting business efficiency.

What’s next

Moving forward, DevsData LLC plans to monitor app performance through user feedback and analytics. Potential future enhancements include the integration of advanced analytics to track user engagement, the introduction of loyalty programs to incentivize repeat purchases, and further UI/UX updates based on evolving eCommerce trends.

With this project, Fruitful Yield now has a modern, stable, and accessible mobile app that supports both business growth and customer satisfaction. If your organization is looking to modernize legacy systems or build eCommerce solutions that truly engage users, DevsData LLC can help deliver results with the same precision and care.