BrainLab – custom landing page development for a US startup incubator

Tatia Tatoshvili

Last updated on March 5, 2026 | 9 min read

• DevsData LLC designed and delivered a modern landing page for BrainLab within one month.
• The solution included dynamic activation, commenting, video sections, and newsletter registration, all manageable through a CMS by a non-technical user.

Introduction

BrainLab contacted DevsData LLC with a request to create a dedicated landing page to mark the 25th anniversary of its operations. The page needed to reflect the company’s identity and present its story in a clear and memorable form, showing its contribution to the startup ecosystem over the last two decades. Since the landing page would serve as a focal point for anniversary communications, it needed to be visually engaging and suitable for founders and partners, as well as new visitors. The assignment required a fast turnaround, and the website had to be completed within one month.

Client overview

The client’s name has been changed for confidentiality.

BrainLab is a Pasadena-based startup incubator. Over the years, it has supported the creation of many companies across technology and consumer sectors. The incubator focuses on helping founders test early concepts, refine business models, and bring products to market through funding, mentoring, and operational guidance.

The 25-year anniversary marked an important milestone in its work with founders, investors, and partners. The landing page was created to highlight this legacy and present its story in a clear and engaging format.

Project scope

The assignment focused on designing and developing a landing page that presented the incubator’s journey and highlighted its 25-year contribution to the startup ecosystem. The goal was to combine visual storytelling with a clear narrative that connected its major milestones to the progress it continued to make. The page needed to celebrate the company’s legacy and deepen its connection with founders and partners.

The client requested dynamic features, including timed content activation, video blocks, commenting, and a newsletter registration module, to make the campaign more engaging during the anniversary period.

These interactive components encouraged visitors to participate in the story rather than simply read it. The website design followed the incubator’s established branding standards for color and typography. It also needed to be optimized for accessibility and fast loading. The CMS was structured to support easy content updates by the internal team.

Challenge

The timeline was the primary challenge. The landing page had to be designed, developed, and approved within one month so it could be included in the anniversary announcements. This limited the space for extended concept exploration and required the team to make quick, confident decisions.

Another difficulty came from running design and development work in parallel. Visual ideas evolved while the structure was already being implemented, which required careful coordination to keep both sides aligned and avoid costly layout corrections.

There were also limitations connected to the existing CMS environment. The client needed to update content independently, but the available editing tools were not flexible enough for the dynamic elements requested for the campaign. The team had to build custom components that remained stable even when edited frequently.

The client’s internal marketing team was involved in the anniversary communication as well, which introduced another layer of coordination. Their content updates, campaign timing, and visual preferences had to be incorporated quickly, and communication loops needed to stay short to protect the delivery schedule.

Our approach

To deliver the project within the one-month timeline, DevsData LLC assigned a compact senior team that could make decisions quickly and coordinate closely with the client.

Designers and frontend developers worked in parallel

The design and development teams advanced their work at the same time to keep pace with the schedule. Visuals were refined while the structure was already being implemented, so both sides stayed in continuous communication to confirm layout details and prevent rework. This approach helped manage the tight timeline without lowering the quality of the final version.

Engineers collaborated with the client’s marketing team

Frequent touchpoints with the client’s marketing group helped align content updates and campaign timing. These short discussions clarified priorities for the upcoming anniversary announcements and allowed the team to adjust the implementation without slowing down development.

Developers structured the CMS around real editing needs

The development team planned the component structure based on how the client intended to update content after launch. They built custom modules that remained stable during edits and did not break the layout when text or media changed. This approach made the landing page practical for ongoing use inside the existing CMS.

Execution

The landing page was built using HTML, CSS, and JavaScript for the frontend and WordPress for CMS management. PHP was used to support dynamic content activation and the commenting feature. Mailchimp was integrated to support newsletter sign-ups.

The visual structure also supported the client’s storytelling goals. Each section was arranged to guide visitors through the incubator’s history in a clear sequence, with dynamic elements placed where they helped highlight important moments in the narrative. The final layout made the anniversary story easy to follow and allowed the client to continue shaping the message through the CMS without altering the design. The page worked smoothly across devices and remained simple to update, which helped maintain both the technical stability and the narrative clarity the client expected.

Business impact

The landing page supported the anniversary campaign and became a central element of public communication during that period. Founders and partners interacted with the page through video content and comments. Community members engaged as well, especially during the peak of the anniversary campaign. Since the CMS remained simple to operate, the client continued to publish updates independently, which reduced maintenance costs and made the page practical for later campaigns.

Results

The landing page was delivered within one month, matching the timeline for the anniversary campaign. The client appreciated that the final version followed their visual identity closely and presented the anniversary story in a clear and organized way. They also valued how easy it was to adjust content in the CMS without relying on developers, especially during the peak of the campaign.

For the DevsData LLC team, the project was rewarding because it allowed close collaboration between design and engineering. The tight schedule created a focused environment where decisions were made quickly and every update had a visible impact on the final result.

The page remains in use as a reference point for the incubator’s history and continues to support communication with founders and partners.

Contact us

DevsData LLC specializes in custom web and frontend development, delivering projects for startups and established companies. With over nine years in the market and a team that includes United States-based specialists and Google-level engineers, we combine technical precision with design-focused execution.

Our experience spans collaborations with corporate clients and high-growth startups from the United States, Europe, and Latin America, as well as partnerships with organizations in Israel. Over the years, we have completed more than 100 software projects for over 80 clients, including work involving advanced UI design, web architecture, and content management systems.

If your company is preparing a digital initiative or planning to build a new website, landing page, or platform, contact us at general@devsdata.com or visit www.devsdata.com.

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Tatia Tatoshvili Copywriter and Marketer

Tatia Tatoshvili is a Marketing and Communications professional with deep expertise in digital strategy and project management. Tatia’s experience includes implementing strategic marketing campaigns, elevating brand visibility, and building partnerships that expand education and job opportunities in the digital sector. She is passionate about fostering innovation and advancing digital literacy to create lasting impact.

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