Amazon Ads Specialist Job Description Template

Meri Sargsyan

Last updated on August 19, 2024 | 5 min read

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General overview of the role

Amazon Ads Specialist is responsible for launching and fine-tuning advertising campaigns on Amazon. This position involves generating, deploying, and evaluating advertising on Amazon’s platform, leveraging data-driven tactics to maximize ROI and fulfill company objectives. Amazon Ads Specialist manages and improves Amazon advertising programs to increase sales and brand awareness. Furthermore, the specialist is important in defining long-term advertising strategies and working closely with cross-functional teams to guarantee the smooth integration of marketing activities across numerous platforms.

Typical duties and responsibilities

1. Develop and implement strategies for Sponsored Products, Brands, and Display ads, and monitor and analyze campaign performance.
2. Conduct keyword research and optimize ad campaigns.
3. Make data-driven adjustments to improve ad effectiveness.
4. Manage daily and weekly budgets, bids, and ad placements.
5. Generate performance reports and provide insights for improvement.
6. Perform A/B testing and optimize ad creatives.
7. Stay updated with Amazon Ads platform changes and trends to leverage new features.
8. Collaborate with other marketing teams to ensure alignment of ad campaigns with overall marketing strategies.

Required skills and experience

• 2-3 years of proven experience managing Amazon ad campaigns.
• Bachelor’s Degree in Marketing, Business Administration, Advertising, or a related field.
• Solid understanding of Amazon’s ad platform, keyword research, and data analysis.
• Experience with keyword research tools and ad optimization techniques.
• Analytical mindset with a focus on ROI and performance improvement.
• Familiarity with e-commerce and online retail industry trends.
• Proficiency in data analysis and the ability to interpret campaign performance metrics.
• Excellent communication and presentation skills to present campaign insights and recommendations to stakeholders.

Nice to have/preferred skills and experience (not required)

• Certification in Amazon Advertising.
• Experience with other digital advertising platforms (e.g., Google Ads, Facebook Ads) is a plus.
• Knowledge of SEO best practices for Amazon product listings.
• Proficiency with Amazon’s analytics tools, such as Amazon Attribution and Amazon Marketing Cloud.
• Experience in managing large-scale ad campaigns with complex structures and multiple targeting options.

What we offer

• Health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Paid time off, including vacation and sick leave.

Forbes indicates that these benefits are highly valued by employees, advising employers to offer them:

• Professional development opportunities, such as training, certifications, and career growth support.
• 4-day work week.
• Early leave on Fridays.
• More relaxed dress policies.

About us

We recommend including the firm’s mission, values, and industry focus to provide a comprehensive overview. For example:

“DevsData LLC is an IT recruitment agency that connects exceptional tech talent with leading companies, fostering innovation and success through strategic partnerships. Their team of US specialists provides unique viewpoints and cultural understanding, enhancing their capability to meet client demands and create inclusive work environments. Over the past eight years, they have completed over 80 projects for US and European startups and corporations.”

Explore sample resumes

Review this resume example to gain insight into the key aspects to focus on when assessing candidates.

Contact DevsData LLC

If you need to hire a qualified Amazon Ads Specialist, contact DevsData LLC at general@devsdata.com or visit www.devsdata.com.

Their recruitment process is thorough and efficient, utilizing a vast database of over 65,000 professionals. DevsData LLC is known for its rigorous 90-minute interviews that assess candidates’ technical skills and problem-solving abilities. Moreover, DevsData LLC holds a government-approved recruitment license, ensuring compliance with industry standards and regulations.

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Read full bio

Meri Sargsyan Copywriter and Marketer

With three years of experience in the industry, Meri has authored articles on a wide range of topics including crypto, NFTs, machine learning, and artificial intelligence. As an avid learner, Meri continuously seeks out new knowledge, enrolling in various courses regardless of her busy schedule.

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