Brand Strategist Job Description Template

Elen Muradian

Last updated on December 11, 2024 | 6 min read

Job Description Template

General overview of the role

A Brand Strategist is responsible for developing and executing brand strategies that enhance a company’s market position and drive brand awareness. This role involves conducting market research, analyzing consumer insights, and collaborating with cross-functional teams to create compelling brand narratives and campaigns that resonate with target audiences. The Brand Strategist also monitors brand performance, adjusts strategies based on data, and ensures consistent messaging across all marketing channels. They play a key role in differentiating the brand in a competitive market, establishing long-term brand loyalty, and aligning marketing efforts with overall business goals.

Typical duties and responsibilities

1. Conduct in-depth market research and competitive analysis to identify opportunities and challenges for brand positioning.
2. Develop and implement comprehensive brand strategies that align with the company’s business objectives and target audience.
3. Collaborate with marketing, design, and product teams to create cohesive brand messaging and visual identity across all channels.
4. Monitor brand performance through metrics and analytics, providing insights to adjust strategies as needed.
5. Develop creative briefs and oversee the execution of brand campaigns, ensuring alignment with overall brand strategy.
6. Foster strong relationships with internal stakeholders and external partners to promote brand initiatives.
7. Create and present brand strategy reports and updates to senior management and other stakeholders.
8. Stay current with industry trends, consumer behaviors, and competitive landscape to inform brand strategies.
9. Manage brand budgets and allocate resources efficiently to maximize brand impact.
10. Lead the development of brand guidelines and ensure their consistent application across all platforms and materials.
11. Conduct consumer and market segmentation studies to refine target audience strategies and improve campaign effectiveness.

Required skills and experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus.
• 3+ years of experience in brand strategy development, brand management, or a related marketing role.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills, with the ability to articulate brand vision and strategy effectively.
• Creative thinking and problem-solving skills, with a passion for brand storytelling.
• Proficient in marketing tools and software, as well as social media platforms and analytics.
• Ability to work collaboratively in a team-oriented environment and manage multiple projects simultaneously.
• Strong project management skills, with the ability to meet deadlines and prioritize tasks effectively.
• Experience in managing brand campaigns from conception to execution, including performance tracking and reporting.

Nice to have/preferred skills and experience (not required)

• Experience in digital marketing and social media strategy, particularly in engaging with online communities.
• Familiarity with design thinking principles and brand design processes.
• Previous experience in a specific industry, such as consumer goods, technology, or fashion, relevant to the hiring company.
• Experience in influencer marketing and strategic partnership development to amplify brand reach.
• Familiarity with sustainability and corporate social responsibility (CSR) initiatives to align branding with ethical consumer demands.
• Knowledge of SEO and content marketing strategies that enhance brand visibility online.
• Experience in brand repositioning or rebranding projects to align with evolving market trends.

What we offer

• Extensive health and wellness coverage.
• Work-from-home options and flexible hours.
• Paid time off for vacations, holidays, and sick leave.

Here are a few more benefits that, according to Forbes, are valued by employees:

• Retirement savings plans with employer matching, such as 401(k) plans, are significant to employees.
• Early leave on Fridays.
• 4-day work week.
• Private dental insurance.

About us

We recommend including general information about the company, such as its mission, values, and industry focus. For instance, you could say:

“DevsData LLC is an IT recruitment agency that connects top tech talent with leading companies to drive innovation and success. Their diverse team of US specialists brings unique viewpoints and cultural insights, boosting their capacity to meet client demands and build inclusive work cultures. Over the past 8 years, DevsData LLC has successfully completed more than 80 projects for startups and corporate clients in the US and Europe.”

Explore sample resumes

Explore these resume examples to guide your focus and priorities during the candidate review.

• Brand Strategist Resume Sample
• Strategy Consultant Resume Sample

Contact DevsData LLC

If you’re looking to hire a qualified Brand Strategist, reach out to DevsData LLC at general@devsdata.com or visit www.devsdata.com. The company’s recruitment process is thorough and efficient, utilizing a vast database of over 65000 professionals.

They are renowned for their rigorous 90-minute interviews to assess candidates’ technical skills and problem-solving abilities.

Additionally, DevsData LLC holds a government-approved recruitment license, ensuring compliance with industry standards and regulations.