GlossGenius, Inc. – International and European IT Recruitment for a Leading US salon and SPA booking software

Nikoloz Khotcholava

Last updated on January 6, 2026 | 10 min read

Introduction

GlossGenius, Inc. is a US SaaS company providing an all-in-one platform for salons and spas. With European and international rollout underway, the company needed to expand engineering to safeguard delivery and performance across web and mobile. The plan prioritized senior talent able to work within a cloud architecture.

The search had stalled at 70 days as the bar for technical quality and multi-stage assessments slowed progress. DevsData LLC aligned vetting with the stack, focusing on Golang and React across backend and mobile. We delivered a shortlist in 14 business days and closed seven hires in 35 days.

Client overview

GlossGenius, Inc., founded in New York City, is a SaaS company that delivers technology for the beauty and wellness industry.

Key services and areas of specialization include:

• Scheduling and calendar features with real-time booking
• Customer relationship management tools for organized client data
• Marketing functions built into the platform for retention campaigns
• Integrated payment processing with same-day payout options
• Reporting and analytics designed for informed decisions

The company has more than 300 employees, and its platform relies on a scalable cloud infrastructure that underpins both mobile and web solutions. With international expansion underway, GlossGenius is building presence across Europe and beyond, focusing on consistent growth in the salon and spa software market.

Project scope and objectives

GlossGenius, Inc. partnered with DevsData LLC to resolve pressing recruitment demands connected to its European and international rollout. The mandate required seven senior-level hires, after internal efforts failed to close critical vacancies. The assignment covered the full hiring cycle, from sourcing and screening through to final placement, with clear emphasis on speed and precision.

The scope included backend specialists to strengthen Golang-based services, frontend and mobile developers to advance React and React Native interfaces, and data engineers to expand ETL workflows. Each position supported key functions within the salon and spa SaaS platform, whether by stabilizing booking features, optimizing payment systems, or managing sensitive client data. Alignment of technical skill and organizational fit was treated as a non-negotiable requirement, as the company sought contributors who could adapt quickly to product timelines.

The client expected an early shortlist within two weeks. All seven hires were finalized within five weeks, effectively halving the previous cycle. Every candidate needed to surpass the internal quality benchmark so that new staff could add value immediately. In parallel, DevsData LLC was tasked with assembling a reserve pool of more than 180 pre-screened professionals, so GlossGenius could draw on a ready group of vetted candidates for new roles and avoid restarting long searches each time the team grew.

Challenges and constraints

Recruitment for GlossGenius was complex because the company needed multiple senior roles while preparing for international growth. Internal searches had stalled, and the requirement for specialists across core technologies created urgency. These factors defined several obstacles, which are shown below, together with how they were resolved.

These constraints required a focused recruitment model that balanced speed with technical accuracy. DevsData LLC’s structured approach allowed GlossGenius to secure urgent hires while preparing for longer-term scaling across Europe.

Strategic recruitment approach

DevsData LLC concentrated its recruitment in European centers where proven SaaS engineering talent was accessible, and cost alignment made scaling practical. Priority was given to talent hubs where many engineers had production experience with Go and React, and where advanced data specialists were already active. This focus provided a pool of professionals already accustomed to distributed work environments and regulatory requirements.

The sourcing model was built on precise channels. An internal candidate base gave immediate reach, while targeted campaigns contacted developers active in contributor groups and niche forums. Referrals from trusted placements added credibility, and regional associations tied to data engineering were engaged to surface overlooked profiles. Each source was tracked for weekly results, with adjustments made to keep efficiency high.

Screening relied on direct demonstrations of ability. Go and React developers were given timed work samples reflecting booking and payment modules, while data hires completed tasks tied to ETL performance. Interviews measured collaboration and problem-solving under live conditions. Remote-readiness was reviewed separately, and cultural checks confirmed fit with GlossGenius’s teams. By the time interviews began, only profiles with clear technical and organizational strength advanced.

“Every evaluation was tied directly to the client’s stack, which meant filtering out mismatches quickly. The outcome was a shortlist that left no doubts, giving the client clarity and speed in every decision.” – H. Avagyan, Senior Technical Recruiter, DevsData LLC

Results and impact

DevsData LLC finalized all required senior hires within 35 days, compressing the cycle by more than half compared with the company’s earlier attempts. An initial shortlist reached managers in the opening week, which accelerated interviews and helped European expansion milestones remain on schedule.

Key outcomes included:

• Delivery of a qualified shortlist in two weeks, which restarted the stalled process and moved interviews forward.
• Establishment of a reserve of more than 180 pre-screened professionals, securing hiring flexibility for future European expansion.
• Screening through work-sample tasks in Go and React, along with ETL exercises designed to mirror GlossGenius’s workflows.
• Full handling of scheduling, preparation, and communication, reducing the operational burden on the client’s managers.
• Evaluation expanded to include Kubernetes, PostgreSQL, and gRPC, aligning technical checks with the company’s production environment.

These outcomes relieved immediate staffing pressure and supported a faster product rollout. With key roles secured and a forward-looking pipeline in place, GlossGenius, Inc. reported renewed confidence in meeting technical goals and continuing its international expansion.

Conclusion

GlossGenius, Inc. faced a stalled recruitment process that stretched past 70 days and left urgent vacancies unfilled. These delays carried wider significance because the company’s platform supports over 70,000 businesses, meaning technical slowdowns had the potential to affect thousands of end users across the US and Europe. Addressing this situation required not only filling roles quickly but also maintaining a strict bar for technical depth and cultural fit.

DevsData LLC responded with a process built specifically for this engagement. Searches were concentrated in selected European hubs with proven senior engineering talent. Candidate evaluation included timed work samples in Go and React, along with data assignments designed to test ETL expertise. Progress was tracked weekly with the client’s leadership to avoid bottlenecks. This approach reduced the cycle from ten weeks to just over five, and seven senior engineers joined GlossGenius, each assessed against both technical benchmarks and collaboration readiness. Alongside immediate hiring, a reserve pool of more than 180 pre-vetted professionals was created, securing flexibility for future expansion.

DevsData LLC, with experience spanning backend, frontend, and data-focused roles in international contexts, positions itself as a partner that adapts recruitment methods to demanding environments.

For organizations looking to strengthen their technical teams with similar precision, contact DevsData LLC at contact@devsdata.com or visit www.devsdata.com.