Affinity Express, Inc. – IT staffing of staff-level frontend developers for an American marketing technology company

Elen Muradian

Last updated on October 23, 2025 | 12 min read

AffinityX partnered with DevsData LLC to rapidly expand its remote frontend development team in Eastern Europe. Within three weeks, three skilled developers were hired. The new talent strengthened AffinityX’s digital production capabilities and streamlined its remote hiring process.

Client Profile

Affinity Express, Inc. is a white-label marketing production company that supports agencies, media groups, and brand marketers with scalable design, development, and content creation. Their clients outsource large volumes of creative and digital tasks, from banner ads and social media posts to website maintenance and frontend development, relying on AffinityX for both speed and quality. This model allows clients to focus on strategy while the execution is handled quietly and efficiently in the background.

With a global team of approximately 2500 professionals, AffinityX operates delivery centers across the US, Asia, and Latin America. The company’s strength lies in its ability to deliver consistent output at scale, often working under tight deadlines and strict service-level agreements. Each production cycle demands not just technical competence but also adaptability, ensuring that shifting client specifications and digital trends are reflected in the work.

As part of a broader digital evolution, AffinityX has been investing in an engineering capacity to strengthen its frontend systems and infrastructure. With an annual revenue of $235.2 million, the company continues to expand its digital offerings, placing increased importance on hiring developers who can contribute immediately and communicate effectively in fast-paced production environments.

Highlights:

• White-label marketing production provider serving global agencies and local media groups.
• Team of ~2500 professionals operating across the US, Asia, and Latin America.
• Annual revenue of $235.2 million with a growing emphasis on digital transformation.

Challenge: Shifting Requirements in a Fast-Moving Environment

Affinity Express was in the process of expanding its engineering capacity to support digital delivery for high-volume marketing production. The company was looking to hire three frontend developers with strong database experience, all based remotely and contracted in Poland, Serbia, Romania, or the neighboring countries. While the technical profile was largely defined, there were still open questions regarding the compensation structure, legal cooperation models, and delivery timelines, factors that added complexity to the recruitment process from the outset, requiring DevsData LLC to provide strategic advisory on regional contracting to mitigate the risk of the project’s talent acquisition phase.

In parallel, Affinity Express, Inc. was navigating several internal transitions. As departments adjusted to new priorities and workflows, the scope and structure of the open roles evolved. This meant that job specifications, budget ranges, and decision-making chains were in flux during the active recruitment window. DevsData LLC had to remain highly adaptive, recalibrating search parameters frequently while maintaining momentum across sourcing, screening, and client coordination.

Despite the ambiguity, DevsData LLC delivered six well-aligned candidates in just under three weeks, with three hires confirmed from that initial shortlist. All candidates specialized in frontend development, database integration, and distributed team environments. The flexibility built into the process proved essential, allowing the client to move forward with a hire even as internal structures shifted.

Goals

Affinity Express was looking to enhance its frontend development capacity by onboarding three remote developers with a solid understanding of database systems. The goal was to reinforce delivery capabilities for digital marketing services while improving maintainability and scalability on the frontend side. Candidates needed to be skilled not just technically, but also able to integrate into high-output workflows common in white-label creative production spaces.

Beyond core competencies, AffinityX prioritized developers who could operate independently, communicate clearly across time zones, and adapt quickly to changing project requirements. Due to the distributed nature of the team and the company’s production volume, cultural fit, ownership mindset, and reliability were critical. DevsData LLC was tasked with sourcing candidates who could hit the ground running while matching the client’s evolving role specifications and regional contract expectations.

Our Approach

DevsData LLC initiated the project by assigning a dedicated technical recruiter with experience in frontend and full stack placements. To accelerate the process, we activated a multichannel sourcing strategy targeting Poland, Serbia, Romania, and adjacent markets, a strategy that ensured a consistent pipeline of vetted candidates from day one and mitigated the risk of a limited talent pool. Our in-house candidate database, combined with active outreach across LinkedIn, GitHub, and regional developer communities, provided rapid access to qualified talent already familiar with remote-first setups.

Drawn from our prior experience supporting BNP Paribas with IT staffing across distributed teams in Europe, we applied similar sourcing and screening tactics adapted to AffinityX’s needs, leveraging a proven playbook to mitigate common project risks in distributed hiring. Given the shifting nature of the role, we built the search around flexible candidate profiles, prioritizing developers with cross-functional exposure to both frontend frameworks and relational databases. All outreach was accompanied by detailed role briefs tailored to AffinityX’s brand, development stack, and delivery model. We also handled early-stage expectations management regarding contract terms and compensation, allowing the client to focus on later-stage evaluation.

Execution and Delivery

Candidate evaluation followed a two-stage structure. After initial screening calls, we conducted behavioral interviews focused on communication skills, autonomy, and problem-solving in distributed teams. Candidates who passed were moved to technical assessments, which included code review discussions and applied questions centered around frontend-database integration scenarios, ensuring both scope and depth of skill.

Within the first three weeks, we presented a shortlist of six vetted candidates, a pool that provided the client with all of the hires they needed without the need for further sourcing or a second recruitment cycle. Throughout the process, we maintained frequent check-ins with the client’s team to adjust targeting based on evolving internal input. Each shortlisted candidate was submitted with a structured profile summary, including commentary on both technical and interpersonal fit, giving the client’s team a complete picture of each candidate’s potential for immediate integration and autonomy before their first interview.

The engagement reinforced DevsData LLC’s ability to respond quickly to changing requirements without compromising candidate quality. It also established a trusted working model that remains in place for future staffing initiatives as AffinityX continues to evolve its digital operations.

Outcome

Within less than three weeks, DevsData LLC presented six vetted candidates for Affinity Express Inc.’s frontend-focused hiring effort. Three advanced to the final interview stage, all received offers, and the client’s hiring goal of three roles was successfully met. The hired developers brought a combination of strong frontend expertise, solid relational database knowledge, and proven experience in distributed team environments, enabling them to begin contributing to core project tasks within their first week. Each candidate demonstrated the ability to work autonomously, adapt to evolving requirements, and maintain high output under tight deadlines – qualities essential for Affinity Express’s high-volume, white-label production model. They were selected not only for their technical fit but also for their cultural alignment and communication skills, ensuring smooth integration into the company’s remote teams. Once onboarded, they began contributing immediately to the frontend and database layers of Affinity Express Inc.’s digital services, helping to improve maintainability, scalability, and delivery speed.

DevsData LLC adapted its search criteria in real-time, maintained tight communication loops, and supported the client through each decision point. Beyond staffing alone, the collaboration helped clarify internal hiring processes and laid the groundwork for a more predictable and scalable remote hiring workflow. The engagement reinforced DevsData LLC’s reputation as a flexible and responsive partner for fast-moving tech hiring. It also laid the foundation for continued support as Affinity Express Inc. builds out its technical teams.

Highlights:

• Six profiles delivered within three weeks, resulting in three successful hires.
• Search adapted in real time, with targeting recalibrated within 24 hours of client feedback, to keep the project on track.
• Improved client readiness for regional tech hiring in Poland and Serbia.

DevsData LLC sourced six qualified candidates, resulting in three successful hires for Affinity Express’s remote development team.

What’s Next?

With three new developers onboarded, Affinity Express is better positioned to meet the rising demand for digital marketing delivery and web production. As their global operations continue to grow, so does the need for adaptable, remote-first technical talent.

DevsData LLC remains engaged as a recruitment partner, ready to reactivate sourcing efforts as new roles emerge. Future hiring plans may include backend and full stack developers, along with ongoing advisory support on contract frameworks, talent availability, and market dynamics in Eastern Europe. The relationship is evolving into a sustained, on-demand model designed to match the pace and complexity of AffinityX’s digital roadmap.

Partner with DevsData LLC to hire vetted engineers tailored to your workflows, tech stack, and delivery speed. To connect with DevsData LLC, email us at general@devsdata.com or visit our website at www.devsdata.com.

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Elen Muradian Copywriter and Marketer

As a versatile and accomplished writer with 3+ years of experience in digital media publishing, Elen is skilled in crafting engaging content across various subjects, styles, and media. In her previous experience, Elen worked closely with editorial teams and visual artists to bring content to life. She always seeks opportunities for personal and professional growth and is eager to contribute to the writing field.

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