AiDigital LLC – recruitment of senior marketing professionals for a US-based AdTech company

Tatia Tatoshvili

Last updated on November 23, 2025 | 15 min read

• Learn how DevsData LLC helped AiDigital LLC recruit senior-level marketing leaders in Europe, achieving a 100% offer acceptance rate and <3% drop-off.
• Discover how targeted sourcing, ROI-based evaluation, and strategic advisory enabled a US AdTech agency to scale cross-channel campaigns and improve ROI by up to 20%.

Introduction

AiDigital LLC, a Miami-based AdTech company, set out to strengthen its campaign planning and execution capabilities by hiring two senior marketing professionals, a Senior Media Planner and a Digital Marketing Manager. The goal was to enhance cross-channel performance, optimize media budgets, and ensure measurable ROI across native and programmatic advertising platforms.

Despite strong internal capabilities, AiDigital faced challenges in identifying senior candidates who could combine strategic thinking with hands-on execution and navigate the complexity of large-scale digital campaigns. The company needed professionals with proven experience in performance marketing, media buying, and analytics, capable of working autonomously within a distributed, remote-first team.

After previous recruitment attempts with other agencies failed to deliver the right fit, AiDigital partnered with DevsData LLC, known for its precision-driven recruitment in both marketing and technology domains. The collaboration focused on sourcing top-tier talent across Spain, Poland, and Romania, emphasizing candidates with measurable impact and international campaign exposure.

Within a few weeks, DevsData LLC successfully placed two senior marketing leaders whose contributions have already improved AiDigital’s media efficiency, cross-regional coordination, and overall campaign performance.

Client overview

AiDigital LLC is a rapidly growing US-based AdTech and digital marketing agency headquartered in Miami, Florida. Founded in 2018, the company specializes in programmatic media, native advertising, connected TV (CTV), and performance-driven marketing, delivering measurable results through a tech-enabled approach.

AiDigital has become a trusted partner for brands seeking strategic media planning, budget optimization, and ROI-focused execution, a reputation that has helped the company grow to a team of around 400 professionals and attract over 10000 followers on LinkedIn. Their proprietary KPI tools help visualize how campaigns perform, tracking both impact and accountability to ensure every marketing dollar delivers measurable results.

To support continued growth and expand operations in Europe, AiDigital partnered with DevsData LLC to recruit two senior marketing professionals: a Media Planner and a Digital Marketing Manager. Both roles required deep expertise in media buying, performance marketing, and native ad strategy, along with the ability to operate autonomously in remote-first environments.

When prior recruitment attempts did not yield suitable candidates, AiDigital engaged DevsData LLC, whose approach was customized around regional sourcing in Europe, detailed performance evaluation, and close coordination with internal stakeholders. Our proven ability to source passive senior talent across Spain, Poland, and Romania, combined with rigorous ROI-based screening, deep AdTech domain expertise, and transparent communication through live pipelines and fast feedback loops, met AiDigital’s criteria for precision and reliability in senior-level recruitment.

At a Glance: AiDigital LLC

Challenge

As AiDigital LLC looked to expand its global delivery capabilities, the company needed to hire highly experienced marketing professionals who could overseemulti-channel campaigns with annual budgets in the millions, and drive ROI in competitive media environments.

These roles were not junior executional positions, they demanded seasoned professionals with both strategic and operational depth across complex digital ecosystems.

Senior-level roles with diverse, demanding skill sets

AiDigital was recruiting for two key leadership roles:

• A Media Planner with expertise in developing cross-platform media strategies, managing large-scale programmatic and native ad campaigns, and optimizing spend across performance channels.
• A Digital Marketing Manager with hands-on experience running high-budget campaigns, driving funnel performance, managing internal and external resources, and navigating analytics platforms with precision.

Both roles required a nuanced understanding of media buying, native advertising, and multi-channel attribution. The hires needed to lead campaign strategy and execution, not just follow a playbook.

Geographical constraints and seniority requirements

The client specifically requested candidates based in Europe, preferably Spain, Poland, and Romania, to match their remote team setup and maintain a favorable time zone overlap with both US and EMEA operations. However, sourcing marketing talent with this level of experience, strategic maturity, and familiarity with US market dynamics in those regions significantly narrowed the available talent pool.

Demand for strategic fit and cultural alignment

Beyond credentials, AiDigital set a high bar for communication skills, independence, and business acumen. Ideal candidates needed to:

• Work autonomously and take ownership of end-to-end campaign performance.
• Communicate effectively with stakeholders across regions.
• Operate in a fast-paced, metric-driven AdTech environment.
• Align with AiDigital’s values of transparency, innovation, and measurable impact.

Given these stringent requirements, AiDigital required a recruitment partner capable of precise targeting, one that could not only identify top talent across borders but also assess for leadership potential and long-term impact.

DevsData LLC’s approach and solution

DevsData LLC approaches marketing recruitment with a data-driven and performance-focused methodology, ensuring every candidate is evaluated for both strategic vision and measurable business results.

For AiDigital LLC, a fast-scaling AdTech company with high expectations for senior talent, we crafted a recruitment approach centered on precision, market fluency, and cultural alignment.

Dedicated team

A specialized recruitment team was assigned to AiDigital: an account manager ensured close alignment with leadership and transparent communication; sourcing specialists concentrated on passive outreach in Spain, Poland, and Romania; a marketing strategy assessor reviewed campaign portfolios and ROI examples; and a compensation analyst provided European market benchmarks to structure competitive offers.

Targeted execution

The search process emphasized senior professionals with 8-12 years of experience, international campaign exposure, and ownership of large media budgets. Candidates were evaluated through real case studies, portfolio reviews, and discussions of strategic decision-making. By maintaining a live candidate pipeline, weekly calibration sessions, and quick feedback loops, we kept the process agile and responsive.

Candidate experience

Because both roles targeted senior passive candidates, engagement required a high-touch approach. We emphasized AiDigital’s growth trajectory, clearly communicated role impact and KPIs, and ensured transparency at every stage. This strengthened trust and led to exceptionally high engagement and acceptance rates.

Strategic advisory

Beyond sourcing and screening, DevsData supported AiDigital with refined job descriptions, employer branding adjustments, and real-time salary insights across target regions. This ensured that offers were not only competitive but also sustainable.

Results

Through DevsData LLC’s targeted outreach, senior-level screening, and agile hiring process, AiDigital LLC successfully secured two experienced marketing leaders: A Media Planner and a Digital Marketing Manager. These professionals brought advanced campaign execution skills, cross-platform planning expertise, and a deep understanding of ROI optimization. Their contributions are already elevating AiDigital’s campaign performance, internal marketing operations, and client delivery capabilities.

Key achievements:

High-impact marketing hires
DevsData LLC delivered two strategically critical hires:

• Media Planner – With 12+ years of experience in media buying and planning for international clients, this hire has taken ownership of campaign strategy across native and programmatic platforms. Based in Spain, they’ve streamlined budget allocation processes and improved channel mix efficiency, directly impacting ad performance.
• Digital Marketing Manager – A hands-on marketing leader with deep knowledge of performance channels and funnel optimization, previously managing large-scale campaigns for tech and eCommerce brands. Based in Poland, this hire now leads key client accounts, driving measurable ROI improvements and mentoring junior marketing staff.

Both hires were integrated seamlessly into AiDigital’s remote team structure, and have since contributed to increased media efficiency, improved reporting practices, and stronger internal campaign governance.

Strong interview-to-hire ratio

With an interview-to-hire ratio of approximately 60%, AiDigital’s internal team was able to focus on high-quality, pre-vetted candidates. Our custom screening process, emphasizing campaign results and platform fluency, ensured that only professionals with real strategic and executional depth progressed to the final stages.

100% offer acceptance and high candidate engagement
Both candidates accepted offers on the first pass, citing:

• Strong alignment with AiDigital’s strategic marketing goals and autonomy in execution.
• Clear expectations communicated early in the process.
• Transparent discussions around compensation, responsibilities, and growth potential.

More than 90 days post-hire, both professionals remain actively engaged and are regarded as core contributors to AiDigital’s campaign success.

Business impact

DevsData LLC’s support enabled AiDigital to scale its leadership capacity in Europe without compromising on quality, cultural fit, or strategic alignment. The hires took ownership of critical functions, media planning and campaign execution, freeing up internal leadership to focus on growth, innovation, and client expansion.

The collaboration laid the foundation for repeatable, cross-border hiring in a competitive AdTech market. DevsData LLC became a trusted partner for high-stakes marketing recruitment, helping AiDigital secure elite talent that delivers measurable business outcomes.

Case match: is your company like AiDigital LLC?

A short three-question diagnostic:

• Are you hiring for senior-level marketing roles like Media Planners or Digital Marketing Managers?
• Do your campaigns require cross-channel strategy, large-scale media budgets, or native advertising expertise?
• Have you struggled to find results-driven marketers in Europe who can operate autonomously and deliver high ROI?

If you answered “yes” to any of the above, DevsData LLC can help, just as we did for AiDigital LLC.

Let’s find your next high-impact marketing leader.
Contact us at general@devsdata.com to start your recruitment journey.

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Tatia Tatoshvili Copywriter and Marketer

Tatia Tatoshvili is a Marketing and Communications professional with deep expertise in digital strategy and project management. Tatia’s experience includes implementing strategic marketing campaigns, elevating brand visibility, and building partnerships that expand education and job opportunities in the digital sector. She is passionate about fostering innovation and advancing digital literacy to create lasting impact.

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