EasyShip, Inc. – demanding IT recruitment of three Ruby tech leads for a global eCommerce SaaS platform

Nikoloz Khotcholava

Last updated on November 3, 2025 | 11 min read

Introduction

EasyShip is a global eCommerce SaaS provider headquartered in Hong Kong, operating across the US and Europe. Its logistics platform runs on Ruby on Rails with PostgreSQL, supporting cross-border fulfillment. The company needed stronger backend leadership to keep pace with growth. That leadership was expected to guide architecture and protect delivery timelines.

An internal search for three Ruby Tech Leads stalled. Regional coordination slowed decisions, and outreach failed to engage senior European engineers. DevsData LLC redefined the brief and conducted a focused search across Central and Eastern Europe, utilizing localized messaging. As a result, a curated shortlist arrived within five business days, and the first offer was signed 31 days after engaging DevsData LLC.

Client overview

Founded in Hong Kong, EasyShip is a global SaaS company specializing in eCommerce logistics and fulfillment solutions. Its mission is to remove barriers for online sellers by providing a scalable cloud-based platform that simplifies shipping operations and lowers costs.

Key services include:

• Direct integrations with major eCommerce platforms, such as Shopify, to automate workflows.
• Shipping cost optimization tools designed to support international merchants by comparing carrier rates and selecting the most economical options.
• Cloud infrastructure that manages high-volume order processing across multiple regions.
• Fulfillment support features enabling streamlined cross-border delivery.

The company employs more than 100 professionals working from eight offices worldwide. Around 30 engineers are distributed across North America, Europe, Asia, and Australia, ensuring continuous development coverage.

EasyShip’s backend stack combines Ruby on Rails, PostgreSQL, Docker, and Kubernetes, supporting the performance and scalability needed for global operations. Continued investment in technical leadership and international hiring underlines the firm’s plan to expand its presence across Europe and reinforce its role as one of the most comprehensive eCommerce shipping platforms.

Project scope and objectives

EasyShip engaged DevsData LLC to close a leadership gap in backend engineering. The mandate focused on hiring three Ruby Tech Leads able to guide architecture, ship production code, mentor peers, and coordinate across offices. Internal attempts had slowed due to fragmented workflows and screening drift, so the client sought a tightly run search with measurable checkpoints.

The scope covered three senior Ruby Tech Lead positions linked to EasyShip’s logistics platform. Core requirements included strong Ruby and Rails proficiency, plus design capability for high-traffic APIs. Candidates also needed hands-on exposure to CI/CD and monitoring in cloud environments, together with proven remote collaboration habits. To support real-time overlap, the search prioritized Central and Eastern Europe and adjacent time zones that align with teams in the US and Asia.

Objectives centered on speed and hiring quality. The client expected an initial shortlist by the end of the first week and a signed offer within four weeks, a marked improvement on earlier cycles. Beyond the hire, EasyShip sought to reduce interview churn and increase decision confidence, so the process emphasized precise filtering and rapid feedback loops. Success involved restoring roadmap pace and creating a structured evaluation flow that EasyShip could apply to future senior roles in Europe.

Challenges and constraints

Recruiting three senior Ruby Tech Leads for EasyShip proved demanding. Internal attempts dragged on while fragmented steps slowed decisions. The search needed a reset with clear criteria and faster coordination. The table below lists the core obstacles and how DevsData LLC resolved them.

These constraints called for a recruitment partner able to apply precision methods and align technical requirements with cultural fit. DevsData LLC’s structured approach ensured the vacancy was filled quickly while restoring stability to the director’s daily operations.

Strategic recruitment approach

DevsData LLC shaped the search for EasyShip around regions that offer overlap with the US and Asia, maintaining depth in senior Ruby talent. Central and Eastern Europe became the anchor, with adjacent time bands used only when schedules aligned. This design kept feedback cycles tight and supported remote-first practices valued on an eCommerce logistics platform. The regional plan drew on prior analysis of timezone friction noted during earlier interviews and coordination steps. In shaping this process, DevsData LLC applied lessons from earlier SaaS projects, including:

• Kanary, Inc. – IT recruitment of a senior Python developer for an American privacy protection SaaS
• Memory AS – tech recruitment for a Norwegian SaaS company

DevsData LLC applied a multi-channel sourcing strategy, drawing on databases, curated outreach, referrals, and developer communities to expand access to senior Ruby specialists. We activated our private network and segmented our database to surface Ruby on Rails profiles that showed high-traffic API experience. In parallel, we targeted GitHub and selected engineering forums across Europe, then added referral prompts to recent placements to raise precision.

Screening began with a role-specific architecture task followed by a structured interview. Finalists completed a live pair programming exercise with a system walkthrough that verified CI/CD habits and remote readiness. The loop included weekly sessions with the hiring lead, which allowed quick filter updates when EasyShip placed added weight on API scaling exposure.

The funnel prioritized quality at each gate. We evaluated over 160 profiles, with a small subset moving to client review, which aligned with expectations for the three Ruby Tech Lead searches. Core recruitment stats are below.

“Senior engineers are rarely swayed by generic outreach. What worked here was showing the scope of impact and keeping the process lean, so the right people stayed engaged.” – K. Khorava, Recruitment Specialist at DevsData LLC

Results and impact

DevsData LLC closed the three Ruby Tech Leads searches in 31 days, more than halving the time compared with EasyShip’s earlier internal attempts that had stretched close to 100 days. From 270 screened profiles, 18 advanced to client review, easing the load on managers and improving interview-to-offer efficiency. The first Ruby Tech Lead was onboarded quickly, contributing code in the initial week and delivering production features by the second development cycle.

Key outcomes included:

• Interview load reduced as early-stage filters removed weak profiles before panel rounds.
• The selection ratio tightened, with 34 profiles shortlisted from 270 screened.
• The hiring cycle was completed in 31 days, less than half the length of EasyShip’s prior attempt.
• Regional targeting improved collaboration by keeping interviews within overlapping time zones.

The engagement closed a critical leadership gap and reinforced EasyShip’s decision to rely on DevsData LLC as a trusted partner for future senior technical hires. EasyShip gained immediate technical leadership and a clear model for supporting its global eCommerce logistics platform going forward.

Conclusion

EasyShip entered this engagement with a leadership gap in backend engineering that slowed a global eCommerce logistics roadmap. Internal hiring had stretched far beyond plan, and inconsistent screening drained time from core delivery. The mandate was clear: close the search for the three Ruby Tech Leads and restore cadence on a platform that relies on Ruby on Rails, high-traffic APIs, and cross-regional collaboration. Within the first week, a focused shortlist was established. The first Ruby Tech Lead was hired within 31 days, which shortened the cycle compared with earlier efforts. Feature work began shortly after onboarding.

DevsData LLC achieved this outcome by narrowing the region focus, applying role-specific technical validation, and coordinating each step so that the decisions did not stall. From the initial pool of 270 screened profiles, only a small group advanced beyond screening, giving managers a more focused set of candidates for interviews. The new lead contributed from the first week, then shipped changes by sprint two, which lifted the delivery pace and freed engineers to focus on planned roadmap items. The result reinforced EasyShip’s ability to scale hiring across Europe while maintaining standards that fit remote teams working with the US and Asia.

If your SaaS platform is scaling globally and needs senior engineers who deliver across regions, reach DevsData LLC at general@devsdata.com or visit www.devsdata.com.

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Nikoloz Khotcholava Copywriter and Marketer

Nika Khotcholava is a dedicated copywriter with four years of experience crafting engaging content across various platforms. His background in social media management has sharpened his ability to communicate ideas effectively and collaborate closely with designers to bring creative visions to life. Nika thrives in fast-paced environments and enjoys learning something new every day.

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