Ivy Goal Education, Inc. – mobile software development for an educational company

Ani Gasparyan

Last updated on October 3, 2025 | 11 min read

• DevsData LLC partnered with Ivy Goal Education Inc. to deliver custom mobile development and automation solutions for a rapidly growing education company.
• The collaboration enhanced student engagement, streamlined internal operations, and facilitated scalable digital growth through targeted software initiatives.

Ivy Goal partnered with DevsData LLC to modernize its technology infrastructure and extend its services through custom mobile development and automation.

The collaboration between DevsData LLC and Ivy Goal Education, Inc. began as a small mobile development project but quickly grew into a multi-phase partnership spanning over 3 years. During this period, DevsData LLC provided ongoing technical support and developed solutions across mobile and automation domains. Each engagement addressed a specific operational or educational need, from improving how students practiced vocabulary to optimizing internal workflows through automation.

Building on its experience with similar education and eLearning platforms, DevsData LLC was well-positioned to support Ivy Goal’s digital transformation. This project required not only technical expertise but also an understanding of scalable platform design, user engagement, and operational efficiency. In this case study, we examine how DevsData LLC addressed Ivy Goal’s evolving needs with customized mobile development services, yielding measurable improvements without introducing unnecessary complexity.

Client overview

Ivy Goal Education Inc. is a US-based academic tutoring and college counseling provider dedicated to helping students, particularly those from East Asia and the United States, achieve their educational goals. The company has developed proprietary assessment methods and in-house learning materials in English and math for grades 1 to 12.

Over the years, Ivy Goal has grown into an international education company with 10 locations and a strong reputation, primarily built on referrals, with more than 60% of new students joining through family recommendations. Its services include standardized test preparation, academic tutoring, and college admissions support.

Challenge

While Ivy Goal had a clear vision for its educational services, its digital infrastructure needed modernization and technical refinement to support long-term growth. The main challenges included:

Reliance on manual workflows

Much of the company’s backend work, such as class scheduling, lead follow-ups, and progress reporting, was previously handled manually using spreadsheets and emails. This approach was time-consuming, inconsistent, and prone to human error, placing additional strain on the administrative team.

Lack of digital learning tools

Students increasingly sought mobile-friendly tools to support independent study, particularly for vocabulary building and standardized test preparation. At the time, Ivy Goal lacked a proprietary mobile solution to meet this growing demand.

Technical limitations in existing systems

The company’s existing systems were built on older code and contained bugs that limited performance and usability on mobile devices and internal administrative tools. These issues affected students and tutors and slowed workflows, creating a need for targeted mobile solutions and automation.

Decentralized decision-making

Key technical and product decisions were often directed by the company’s founder, who was also managing broader business operations. This led to occasional delays in feedback and shifting priorities, requiring DevsData LLC to remain flexible and adaptive throughout the engagement.

These challenges required a pragmatic, step-by-step approach, balancing immediate needs with long-term goals for digital transformation and user experience enhancement.

DevsData LLC’s approach

DevsData LLC employed a flexible and practical approach, tailoring it to the scope and complexity of each initiative. Understanding the changing priorities of a growing education company, we focused on solutions that offered clear and tangible results without adding unnecessary layers. With 9 years of experience in this field, over 100 completed software projects, and a team that includes both European and US-based professionals with top-tier engineering backgrounds, DevsData LLC delivered both technical capability and a firm grasp of business needs.

1. Mobile app development

We began by gathering detailed input on how students typically study vocabulary and what features would be most useful. Based on this feedback, we designed a simple yet effective mobile app that allowed students to:

• Create and review flashcards.
• Test themselves using spaced repetition techniques.
• Use a bilingual interface in English and Chinese.
• Track their progress over time.

The app was built using a cross-platform framework to ensure efficient development while maintaining compatibility across iOS and Android.

We focused on a minimal UI and fast load times, as many users were studying on the go or with limited mobile connections.

2. Zapier automation system

To reduce the time spent on repetitive administrative tasks, we implemented a series of Zapier workflows that integrated Ivy Goal’s most frequently used tools. These included:

• Automatically syncing Calendly events with Google Sheets and sending email confirmations.
• Routing lead form submissions to the appropriate staff with automated follow-up reminders.
• Sharing student progress updates internally based on specific triggers.

Our goal here wasn’t to replace the company’s existing systems but to connect them in a smarter, more efficient way. The result was a noticeable decrease in manual errors and a corresponding reduction in staff hours each week.

Results

Each phase of work delivered tangible improvements to Ivy Goal’s operations, learning experience, and digital reliability:

Mobile app adoption enhanced student engagement

The mobile app, designed to support vocabulary practice, was well received by both students and tutors. Students reported using it multiple times per day for on-the-go learning, while tutors began recommending it during sessions as a supplementary study tool. Its bilingual interface in English and Chinese made it particularly valuable for Ivy Goal’s East Asian student population.

Automation significantly reduced the administrative workload

The Zapier-based automation system yielded notable time savings for the administrative team, which had previously managed lead tracking, scheduling, and follow-ups manually. Automating these workflows not only reduced the risk of human error but also improved internal visibility and data consistency across tools.

Across all initiatives, the results extended beyond technical efficiency. Each solution reinforced Ivy Goal’s ability to deliver high-quality education in a scalable, modern format aligned with evolving student expectations.

Business impact

The long-term collaboration with DevsData LLC enabled Ivy Goal to strengthen its digital infrastructure while continuing to deliver high-quality academic services without disruption. Each project addressed a specific operational or educational challenge, but together they formed a cohesive transformation that positioned the company for future growth.

Business impact summary

Through this multi-year collaboration, Ivy Goal achieved greater efficiency, stronger student engagement, and a more stable digital foundation. Automation reduced manual workloads, and the mobile app encouraged frequent study, positioning the company for scalable growth and future digital expansion.

Ready to modernize your education platform or streamline your operations?

At DevsData LLC, we specialize in building practical, high-impact digital solutions tailored to the unique needs of education providers. Whether you’re looking to launch a custom learning app or automate internal workflows, our team can help you deliver measurable results without unnecessary complexity.

Let’s talk about how we can support your growth. Contact us at general@devsdata.com or visit www.devsdata.com to learn more.

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Ani Gasparyan Senior copywriter and marketer

Ani is a marketing enthusiast and content writer. With 6+ years of expertise in marketing, she succeeded in developing engaging marketing collaterals, including blog articles, social media content, and other promotional materials. With a keen eye for detail and a knack for storytelling, she thrives in crafting compelling content that resonates with the target audience.

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