When UI.com, a global leader in networking technology, sought to expand its Krakow-based engineering team, the company faced challenges in sourcing highly specific technical expertise. With roles focused on cloud infrastructure and low-level embedded systems, the talent search required a tailored recruitment strategy grounded in regional market intelligence, including mapping candidate availability across Eastern Europe, benchmarking local compensation levels, and accounting for relocation readiness and competitive dynamics in the Krakow tech hub.
This case study explores how DevsData LLC helped UI.com successfully hire a Senior Cloud Engineer and a Wi-Fi Embedded Firmware Engineer, two highly specialised roles often plagued by market scarcity and extended sourcing timelines. UI.com selected DevsData LLC based on a proven track record in filling complex engineering positions, including successful placements in fields such as low-level systems programming, embedded development, and cloud infrastructure. A solid understanding of the technical requirements, together with a research-based and high-engagement recruitment process, enabled us to respond effectively to UI.com’s complex hiring challenges.
UI.com (Ubiquiti Inc.) is a globally recognised networking technology company, known for its innovative Wi-Fi, routing, and cloud infrastructure products used by millions worldwide. Their products power everything from home Wi-Fi routers to enterprise-scale networks that keep offices, schools, and businesses connected.
With a strong engineering culture and a focus on high-performance hardware and scalable software, the company continues to push the boundaries of connectivity and IoT solutions. Headquartered in New York, Ubiquiti employs over 1,500 people globally and generates more than $1.9 billion in annual revenue. As part of its ongoing global expansion, UI.com sought to strengthen its engineering capabilities in Krakow, Poland, a strategic location for its European R&D operations. The company needed to fill two highly specialised on-site roles in Krakow: a Senior Cloud Engineer proficient in Java and AWS for backend infrastructure, and a Wi-Fi Embedded Firmware Engineer with expertise in low-level systems and wireless protocols. UI.com partnered with DevsData LLC to overcome this challenge by navigating a highly specialised talent landscape and securing technically aligned, top-tier candidates.
As part of its effort to strengthen global product development, UI.com expanded its engineering hub in Krakow, prompting the need for two senior-level hires with highly specialised skill sets. The first role focused on cloud infrastructure and backend services using Java and AWS; the second required deep expertise in embedded firmware development for Wi-Fi systems, including low-level C/C++, RTOS, and wireless protocols.
Finding candidates with such niche technical profiles proved difficult in a region where the talent pool was already limited. These roles were critical to UI.com’s innovation pipeline and demanded engineers capable of contributing immediately in performance-sensitive, production-grade environments.
| Position | Tech Focus | Key Skills & Technologies | Hiring Difficulty |
|---|---|---|---|
| Senior Cloud Engineer | Cloud infrastructure & backend | Java, AWS, distributed systems, scalable backend architecture, network management tools | High – limited availability of candidates with both backend and networking expertise |
| Wi-Fi Embedded Firmware Engineer | Embedded systems & networking | C/C++, RTOS, wireless protocol stacks, memory management, real-time processing in production environments | Very High – niche domain with extremely limited supply |
The Senior Cloud Engineer position called for a strong background in Java, AWS, and distributed systems design, focused on building robust, scalable backend infrastructure for network management tools. Equally challenging, the Wi-Fi Embedded Firmware Engineer role required rare expertise in low-level C/C++ development, real-time operating systems (RTOS), and wireless protocol stacks. Few engineers combined this level of embedded systems depth with experience in production-grade networking devices.
Both roles demanded a very specific technical profile, which made them exceptionally difficult to source. In particular, the embedded Wi-Fi role was among the most technically demanding hiring efforts in the Krakow market, with only a handful of potential candidates available across all of Eastern Europe.
Given the specialised requirements and limited pool of qualified engineers, time-to-fill was expected to be longer than typical. In a competitive hiring environment, maintaining candidate engagement and minimising drop-off became essential to success. UI.com needed a recruitment partner who could maintain a high-touch process over several months while filtering only top-tier talent.
With a small but high-performing engineering team in Krakow, UI.com could not afford misaligned hires. Candidates had to demonstrate not only technical proficiency, but also the autonomy, ownership mindset, and collaborative approach expected within the company’s fast-paced, high-accountability engineering culture.
To address these challenges, UI.com needed more than a typical recruitment process, it required a partner with deep technical understanding, market intelligence, and the ability to engage passive talent in niche domains. DevsData LLC brought a research-driven approach, hands-on technical vetting, and long-cycle candidate nurturing to ensure that each hire met not only the technical criteria but also UI.com’s high bar for ownership, autonomy, and cultural fit.
At DevsData LLC, our approach to niche technical recruitment emphasises structured sourcing and in-depth evaluation, focusing on quality and technical precision instead of maximising candidate numbers. Especially in domains like embedded systems and cloud infrastructure, success hinges on more than just speed; it requires a blend of technical fluency, proactive sourcing, and long-cycle candidate engagement. Our style emphasizes quality over quantity, focusing on uncovering passive talent, conducting rigorous real-world assessments, and maintaining close alignment with client expectations at every stage. For UI.com, this meant designing a tailored, high-touch process that identified engineers not only with the right tech stack but with the mindset and autonomy to excel in a fast-moving, high-performance R&D environment.
We built a dedicated recruitment team focused on solving the sourcing challenges of rare firmware and cloud engineers. Our approach focused on identifying candidates who could immediately contribute to high-performance, production-grade systems while fitting seamlessly into the company’s engineering culture in Krakow.
By integrating structured sourcing with hands-on technical evaluation, we ensured that every candidate submitted to UI.com was equipped to thrive in a demanding, innovation-focused environment, whether writing embedded firmware for Wi-Fi systems or scaling secure cloud infrastructure.
To ensure precision and alignment from day one, DevsData LLC kicked off the engagement with an in-depth workshop involving UI.com’s technical leads and talent acquisition team. This session clarified the functional requirements for both roles, prioritised key technologies such as Java, AWS, RTOS, and Wi-Fi protocols, and established shared expectations for communication cadence, onboarding, and team integration.
Throughout the multi-month search, we maintained weekly alignment calls with UI.com’s stakeholders, an essential feedback loop that allowed us to quickly adapt sourcing strategies, refine role positioning, and present updated shortlists in line with evolving technical priorities. We also established a real-time collaboration channel supported by live dashboards, giving UI.com continuous visibility into candidate progress, interview timelines, and evaluation summaries.
As the search progressed, we offered consultative input across the board, from refining job descriptions to adjusting technical assessments based on real-world use cases. This flexible, insight-driven approach enabled UI.com to remain competitive in a tight talent market while ensuring top candidates remained engaged throughout a lengthy recruitment cycle.
Despite long sourcing cycles, our communication strategy kept candidates highly engaged. We presented UI.com as an engineering-driven organisation where specialists can work on complex Wi-Fi systems and cloud platforms used worldwide. This enhanced employer perception translated into stronger alignment and reduced drop-off throughout the funnel.
With real-time insights into candidate availability, expected compensation, and skill distribution across Poland and Eastern Europe, UI.com was able to make informed adjustments throughout the process. This flexibility ensured competitiveness in a tight and highly specialised hiring landscape.
To help UI.com successfully fill two of its most technically demanding roles in Krakow, DevsData LLC crafted a high-precision recruitment strategy focused on niche expertise, extended search cycles, and deep candidate evaluation. Our approach was designed to overcome talent scarcity in embedded systems and cloud infrastructure while ensuring cultural alignment with UI.com’s engineering organisation.
We conducted a thorough analysis of Eastern European and selected Western European tech markets to identify regions with the highest density of engineers skilled in either embedded firmware or cloud-based backend systems. We also assessed salary expectations, relocation interest, and market dynamics to refine outreach tactics for each role.
Due to the rarity of qualified candidates, DevsData LLC focused on direct outreach rather than waiting for inbound applications. Senior recruiters with deep technical fluency in embedded and cloud systems conducted personalised outreach, leveraging both our proprietary network and a 65000-candidate database built through years of work in hard-to-source technical domains. We also activated trusted referrals from alumni of firmware, networking hardware, and infrastructure-focused organisations. This strategic effort enabled us to tap into a hidden talent pool, primarily senior engineers not actively seeking roles but open to high-impact opportunities like those at UI.com.
Given the high-stakes nature of both roles, we developed tailored technical assessments designed to mirror UI.com’s real-world engineering challenges. For the Senior Cloud Engineer, candidates completed Java and AWS-based backend architecture exercises, evaluating their ability to design scalable systems, integrate microservices, and optimize cloud resources. Meanwhile, Wi-Fi Embedded Firmware Engineer candidates were tested through low-level C/C++ challenges with a focus on memory management, concurrency, protocol handling, and RTOS experience. Across both tracks, we placed emphasis on code quality, problem-solving under constraints, and documentation clarity, core competencies for UI.com’s product-driven environment.
Beyond technical skills, UI.com needed individuals capable of thriving in a performance-driven, fast-paced environment. To evaluate this, DevsData LLC conducted structured behavioural interviews focused on autonomy, ownership, and communication. We looked for candidates with prior experience in lean, high-accountability engineering teams, comfort with async collaboration across time zones, and a track record of contributing to hardware-software integrated products. These assessments ensured a strong cultural and operational fit within UI.com’s Krakow team and global structure.
Throughout the engagement, we treated the recruitment pipeline as a dynamic system, constantly iterating to improve quality and conversion. Messaging and role positioning were refined to resonate more effectively with passive candidates. Technical screening was adjusted based on real-time feedback from UI.com’s hiring managers. We also prioritised sourcing efforts in high-yield geographies while phasing out channels with lower conversion rates. These optimisations helped sustain momentum over a four-month search and ensured that only the most promising candidates advanced.
Recognising that niche engineering talent moves quickly, we implemented a fast-track hiring protocol for top-tier candidates. Screening and technical assessments were completed within 48 hours of identification, followed by same-week interviews with UI.com’s hiring team. Offer preparation was conducted in parallel, allowing for immediate action once both sides confirmed mutual interest. This approach dramatically reduced the risk of losing top candidates to competing offers and enabled faster decision-making in a competitive hiring landscape.
Through DevsData LLC’s tailored recruitment strategy, technical precision, and long-term engagement model, UI.com successfully filled two of its most challenging engineering roles for its Krakow office. Despite the technical complexity and narrow talent pool, the partnership delivered strong hiring outcomes with long-term impact on the company’s development operations.
After a dedicated four-month search, DevsData LLC delivered:
Both engineers integrated seamlessly into the Krakow team and began delivering production-level results within the first quarter of onboarding.
More than 75% of submitted candidates progressed to interviews, demonstrating the effectiveness of our highly targeted sourcing and rigorous pre-screening process. This minimised wasted effort on both sides and allowed UI.com to concentrate interview time on pre-validated candidates with high technical accuracy.
An 80% offer-to-acceptance rate underscored the strength of DevsData LLC’s recruitment process, from clear expectation-setting and candidate alignment to hands-on support during negotiation. Our proactive communication and role transparency helped convert top-tier candidates into committed hires. Both engineers remain with UI.com as high-performing contributors, receiving strong feedback from technical leadership.
Despite the overall difficulty of the search, standout candidates were advanced through DevsData LLC’s fast-track protocol, bringing the time from first contact to signed offer to under 14 days in priority cases. This speed helped secure in-demand professionals before they were captured by competing firms.
Beyond the two placements, DevsData LLC built a reserve list of qualified, pre-evaluated candidates in adjacent domains such as IoT, embedded Linux, and backend platform engineering. This positions UI.com to act quickly when future hiring needs arise, reducing lead time for subsequent growth.
The partnership between UI.com and DevsData LLC delivered critical results at a time when the company was scaling its Krakow engineering centre to support global R&D efforts. By successfully hiring two senior engineers in highly specialised fields, cloud infrastructure and Wi-Fi embedded firmware, UI.com was able to reinforce its product development pipeline and maintain momentum across key initiatives without overstretching existing teams.
As a result, UI.com now benefits from a trusted talent acquisition partner capable of supporting high-complexity hiring needs as the company continues to innovate in cloud-managed networking and embedded systems.
A short 3-question diagnostic:
If you answered “yes” to any of the above, you’re facing the same challenges UI.com overcame with DevsData LLC’s support. Whether expanding an R&D centre or hiring for specialised roles, we assist companies in identifying and recruiting the talent required for long-term success.
For more detailed information about DevsData LLC, contact us at general@devsdata.com or visit our website at www.devsdata.com.
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