Syndigo partnered with DevsData LLC to build a skilled development team responsible for improving performance and introducing new features to the company’s core product. The initial goal was to recruit three experienced backend developers with strong expertise in C#, .NET Core, and experience working in Microsoft enterprise environments that follow official standards, such as certified Azure infrastructures or roles requiring Microsoft-recognized credentials. Given Syndigo’s role in product content and master data management, candidates also needed familiarity with data-driven systems and cloud-based architectures.
Shortly after the backend team was secured, the scope extended to include a lead UI/UX designer. The role focused on experts with experience in complex SaaS products, capable of standardizing the user interface, improving usability, and creating a more coherent design across different parts of the platform, while still working within the constraints of legacy components.
Thanks to DevsData LLC’s talent network and efficient recruitment process, all three backend positions were filled within six weeks, and the design role was successfully filled just two weeks later.
Syndigo helps brands and retailers organize and share product information with their partners and customers. Its platform stores and updates details such as descriptions, images, and technical specifications, and then makes this information available across online stores and marketplaces. Companies in sectors like consumer goods, healthcare, automotive, and hospitality use Syndigo to keep their product data accurate and consistent, which supports large-scale eCommerce operations.
Trusted by companies like Mattel, Canon, Mars, and Red Bull, Syndigo delivers powerful tools for Product Information Management (PIM) and Master Data Management (MDM). As their client base continued to grow, Syndigo needed to scale its technology team while maintaining high standards for speed, performance, and user experience.
Syndigo set out to quickly hire a highly skilled technical team to support its rapid expansion in Poland. While the roles were remote-first, the company required candidates to be available for occasional in-person collaboration, up to one day per week, in either Poznań or Warsaw.
Poland was selected as the primary hiring location due to its strong engineering talent pool and alignment with Syndigo’s working hours. While most hires were already based in Poland or neighboring countries, they were not Polish nationals. These candidates required local onboarding support, including guidance on legal paperwork, address registration, and administrative steps needed to formalize their working arrangements. DevsData LLC provided direct assistance with these tasks, enabling a smooth and timely start to the project.
A key challenge, however, was the narrow set of technical criteria that was established. The required skill set is outlined below:
| Requirement area | Details |
|---|---|
| Programming languages | Strong proficiency in C# (version 8.0 or higher) |
| Frameworks | .NET Core (3.0 or higher), ASP.NET Core |
| System design | Experience designing scalable systems that run in the cloud |
| Architecture | Building microservices and RESTful APIs |
| Cloud infrastructure | Microsoft Azure |
| Event-driven systems | Familiarity with Azure Service Bus for asynchronous communication between services |
| Testing tools | Hands-on use of Postman or Fiddler for API testing |
| DevOps & CI/CD | Experience with Azure DevOps and Docker pipelines |
| Collaboration tools | JIRA and Git |
| Development context | Background in structured, compliance-focused Microsoft enterprise environments |
Beyond technical qualifications, several other factors made the hiring process more demanding:
Hiring for such specific technical and operational criteria, while also managing international onboarding and budget limits, narrowed the pool of suitable candidates. Securing the right individuals called for targeted outreach and careful alignment at each step.
To meet Syndigo’s urgent and specific hiring needs, DevsData LLC initiated a focused recruitment campaign operating under a success-fee model. The priority was to quickly identify and deliver highly qualified candidates while offering full support during the entire recruitment process.
From the beginning, DevsData LLC targeted professionals who had previously worked at companies within Syndigo’s client network. This strategic choice helped ensure candidates were already familiar with the technical environments in which Syndigo operates. This familiarity translated into a smoother onboarding experience and faster productivity once hired. A similar approach was successfully used in our collaboration with Paysera, where familiarity with sector-specific tools and workflows significantly reduced ramp-up time.
Let’s explore step by step how DevsData LLC addressed Syndigo’s urgent and specific hiring challenges through a structured, targeted approach.
The recruitment process began with in-depth working sessions between DevsData LLC and Syndigo’s technical and product leads. These meetings focused on refining the scope of each role, outlining day-to-day responsibilities, and identifying qualities that would support long-term team stability.
Rather than restating technical requirements, the discussions centered on how candidates would fit into Syndigo’s workflow and contribute to cross-functional coordination. For backend roles, emphasis was placed on selecting engineers who could write reliable, maintainable code in fast-moving environments. For design, the focus was on individuals who could work within existing constraints while gradually improving the user interface.
These sessions also clarified expectations around collaboration, especially in a setting that combined remote work with periodic in-person meetings. This helped guide DevsData LLC’s approach to candidate evaluation beyond the usual technical screening.
The recruitment focused on candidates based in Poland, with remote work and hybrid presence expected in Poznań or Warsaw.
Thanks to an efficient and targeted sourcing strategy, DevsData LLC secured three backend developers within the first month. Two weeks later, a lead UI/UX designer was sourced and hired, completing the core team required to support Syndigo’s platform expansion.
Notably, the first candidate recommended was immediately accepted by Syndigo, demonstrating the effectiveness of DevsData LLC’s targeted sourcing. This candidate stood out due to exceptional expertise, a strong cultural fit, and a proven track record in leading successful UI/UX design projects.
Every candidate underwent a comprehensive vetting process, designed to assess both technical and interpersonal qualities:
Each candidate’s background was carefully reviewed to confirm alignment with Syndigo’s technical needs and project goals. This included verifying candidates’ experience in enterprise environments that follow Microsoft standards, such as working with certified Azure infrastructures or holding Microsoft-recognized credentials (e.g., Azure Solutions Architect, Azure Administrator, or .NET developer certifications). Priority was given to those who had worked at companies within Syndigo’s client ecosystem, which helped ensure smoother onboarding and faster productivity.
Senior engineers from DevsData LLC led rigorous 90-minute technical interviews focused on evaluating candidates’ problem-solving skills, hands-on coding abilities, and proficiency with core technologies such as C#, .NET Core, REST APIs, Azure DevOps, microservices architecture, and Microsoft Azure services.
A typical exercise included building a small REST API in C# during the session, containerizing it with Docker, and setting up a simple CI/CD pipeline in Azure DevOps. This task was designed to test both coding skills and practical knowledge of deployment workflows.
This stage also emphasized adherence to Microsoft enterprise standards, such as familiarity with Azure Solutions Architect or Azure Administrator certifications, and compliance practices commonly required in certified Azure environments.
Understanding the importance of collaboration in a remote and hybrid setup, candidates were assessed for communication skills, adaptability, and teamwork. This provided smooth integration into Syndigo’s remote-first work environment and alignment with company culture.
Throughout the recruitment campaign, DevsData LLC maintained open and frequent communication with Syndigo’s internal teams. Weekly progress updates and feedback sessions enabled rapid adjustments to sourcing strategies and candidate profiles, reducing turnaround time and minimizing hiring risks. This collaborative approach helped maintain alignment at every step and kept the project on track.
Although the roles were based in Poland, the hired candidates were not Polish nationals. Most were already living in Poland or nearby countries but required localized support to begin working formally under Syndigo’s structure. In this project, DevsData LLC acted as the Employer of Record, handling the employment contracts and compliance obligations on behalf of Syndigo. Beyond this, our team provided practical assistance with tasks such as address registration, legal paperwork, and tax identification processes.
Clear communication about hybrid work expectations also helped the new team members integrate quickly into the workflow in Poznań or Warsaw. The comprehensive onboarding assistance helped overcome cultural and logistical challenges, promoting early productivity and strong engagement within Syndigo’s team.
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Within just two months, DevsData LLC successfully recruited three senior backend engineers for Syndigo, with the first candidates being shortlisted within two weeks. These professionals brought expertise in C#, .NET Core, and cloud-based microservices architecture.
Shortly after the engineering hires were completed, a lead UI/UX designer was sourced and hired. This designer brought experience in enterprise SaaS platforms and immediately began contributing to improvements in the user interface and overall experience.
The new hires integrated smoothly into Syndigo’s agile processes and collaborated effectively with internal teams. Their quick adaptation enabled the company to move product development forward without additional strain on HR resources. Sourcing candidates familiar with Syndigo’s client ecosystem also reduced onboarding time and accelerated productivity.
The rapid hiring of four key professionals marked a significant milestone for Syndigo’s growth in Poland. With DevsData LLC’s support, the company expanded its engineering team without creating a local HR department. This meant Syndigo did not need to set up a legal entity, manage payroll, administer benefits, or handle compliance procedures on its own. DevsData LLC covered these areas, which allowed Syndigo to scale its technology team quickly while maintaining high standards of quality.
Syndigo continues to grow its presence in Poland, strengthening its position in the European market by accessing skilled, culturally aligned talent. The partnership with DevsData LLC has proven essential in supporting Syndigo’s ongoing expansion and technology goals.
Syndigo partnered with DevsData LLC for their strong track record in recruiting engineers with deep expertise in the Microsoft tech stack, including C#, .NET Core, and Azure. With access to a vast talent pool across Central and Eastern Europe, DevsData LLC was well-positioned to meet the company’s urgent need for experienced, enterprise-ready developers.
What set DevsData LLC apart was not only their technical focus but also their end-to-end recruitment support, ranging from precise candidate matching to hands-on assistance with onboarding. Their success-fee pricing model further minimized risk, allowing Syndigo to scale its team confidently without upfront financial commitment.
This combination of Microsoft-focused recruiting expertise, regional talent access, and full-cycle support allowed DevsData LLC to play a key role in supporting Syndigo’s European growth initiative.
If you’re scaling across Europe and need tech expertise fast, contact DevsData LLC today. To learn more about their global recruitment solutions or explore a potential partnership, reach out at general@devsdata.com or visit www.devsdata.com
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DevsData LLC is truly exceptional – their backend developers are some of the best I’ve ever worked with.”
Nicholas Johnson
Mentor at YC, serial entrepreneur
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