Paid Social Media Specialist Job Description Template

Meri Sargsyan

Last updated on August 6, 2024 | 7 min read

Job Description Template

General overview of the role

The role of a Paid Social Specialist involves developing, implementing, and managing paid social media campaigns across various platforms. They work closely with the marketing team to drive brand awareness, engagement, and conversions through effective social media advertising strategies. Additionally, the Paid Social Specialist conducts in-depth market research to identify target audiences, optimizes campaign performance through data analysis, and stays updated with the latest trends and best practices in social media advertising.

Typical duties and responsibilities

1. Develop, execute, and manage paid social media campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn.
2. Create and implement comprehensive paid social media strategies aligned with marketing goals and target audiences.
3. Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and adjust strategies to optimize results.
4. Manage and allocate budgets effectively across campaigns to ensure optimal performance and ROI.
5. Collaborate with designers and content creators to develop compelling ad creatives, copy, and landing pages.
6. Prepare and present regular performance reports, insights, and recommendations to stakeholders.
7. Stay updated on industry trends, platform updates, and emerging technologies to maintain a competitive edge.
8. Conduct A/B tests to optimize ad performance, including testing different ad formats, audiences, and bidding strategies.
9. Develop and refine audience targeting strategies to reach the right customers and achieve campaign objectives.
10. Work closely with cross-functional teams, including marketing, sales, and analytics, to align efforts and achieve shared goals.

Required skills and experience

• 3+ years of proven experience in managing paid social media campaigns.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, Google Ads), analytics tools (e.g., Google Analytics), and Microsoft Office Suite.
• Strong understanding of social media trends, advertising strategies, and best practices.
• Excellent analytical, organizational, and communication skills. Ability to work independently and as part of a team.
• Experience with advanced targeting strategies, retargeting, and multichannel marketing campaigns.

Nice to have/preferred skills and experience (not required)

• Relevant certifications in social media advertising or digital marketing (e.g., Facebook Blueprint, Google Ads Certification).
• Familiarity with SEO principles and how they apply to social media marketing.
• Familiarity with video advertising and content creation for social media, including understanding best practices for engaging video ads.
• Ability to stay updated with the latest trends and changes in social media algorithms and advertising policies to ensure campaigns are effective and compliant.

What we offer

• Comprehensive health insurance.
• Flexible working hours and remote work possibilities.
• Paid time off for vacation, illness, and personal days.

Employers might also want to include these highly valued perks, as noted by Forbes:

• Retirement savings with 401(k) plans featuring employer matching and additional investment opportunities.
• Family health insurance.
• Professional growth with training programs, certification opportunities, and career development resources.
• 4-day work week.
• No dress code.

About us

To improve the job description template, incorporate company information like its mission and values. For example:

“DevsData LLC specializes in bridging top tech talent with premier organizations, fostering innovation and driving success. Their US-based team offers unique perspectives and cultural knowledge, enhancing their capacity to meet client needs and promote inclusivity. Over the past eight years, DevsData has completed over 80 projects for startups and corporate clients in the US and Europe.”

Explore sample resumes

Review this sample resume to understand key criteria for assessing candidates and identifying the best talent.

Contact DevsData LLC

For those seeking to hire a Paid Social Specialist, contact DevsData LLC at general@devsdata.com or visit www.devsdata.com.

DevsData LLC’s efficient recruitment process leverages a database of over 65000 professionals and maintains a selective acceptance rate. Renowned for its detailed 90-minute interview process, the agency assesses candidate’s skills and problem-solving abilities. DevsData LLC is also government-approved, ensuring full compliance with industry standards.

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Read full bio

Meri Sargsyan Copywriter and Marketer

With three years of experience in the industry, Meri has authored articles on a wide range of topics including crypto, NFTs, machine learning, and artificial intelligence. As an avid learner, Meri continuously seeks out new knowledge, enrolling in various courses regardless of her busy schedule.

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Job Description Template