Nearshore Software Development Uruguay: IT Market Overview

Tsiala Jobava

Last updated on May 13, 2025 | 17 min read

BusinessIT marketLatAmSoftware development

• Uruguay is Latin America’s leading nearshore development base, with $1 billion in IT exports and a projected 32% growth rate by 2029.
• This article examines Uruguay’s IT market growth, nearshoring advantages, and strategies for leveraging its dynamic environment.

Uruguay has emerged as a rising star in nearshore technology services, attracting global attention with its robust IT industry and rapidly growing exports. With over $1 billion in IT exports—the highest per capita globally—Uruguay is gaining momentum in the global nearshore development market. As more foreign companies seek to leverage its expanding tech ecosystem, Uruguay stands out as one of Latin America’s most strategic and profitable outsourcing hubs.

Uruguay, known for its emphasis on innovation and digital transformation, was ranked fourth in Latin America on the Global Innovation Index 2023 and has the region’s highest GitHub usage per million residents. These achievements demonstrate the country’s commitment to creating a thriving tech environment and developing a skilled workforce. Uruguay’s reputation as a reliable software development outsourcing partner extends to major markets, including the US, the UK, and Chile, surpassing larger regional players such as Argentina.

Uruguay took another step toward establishing itself as a digital leader in 2023 when it launched the “Open Digital Lab,” a collaboration with Microsoft AI and IoT Insider Lab for testing purposes. This initiative underscores Uruguay’s ambition to become a hub for advanced technology and a leading nearshore IT destination.

In this article, we will explore the latest nearshore IT statistics, delve into Uruguay’s business environment, and provide insights into its IT professionals and strategies for successful outsourcing to this competitive South American nation.

What is nearshore software development

Nearshore software development involves collaborating with teams in neighboring countries, typically within the same or a similar time zone, to streamline operations and enhance efficiency. Modern remote collaboration tools and video conferencing platforms have made managing these distributed teams more seamless and accessible than ever.

Building a digital product from scratch requires careful planning, effective management, and advanced technical expertise. Nearshore software development providers streamline this process by supplying experienced professionals who handle technical challenges, adhere to strict deadlines, and manage projects efficiently. This approach fosters smoother workflows and paves the way for successful product launches.

By outsourcing to nearshore teams, businesses gain access to highly skilled developers in nearby regions, benefiting from diverse technical expertise and fresh perspectives. This strategy reduces costs and fosters better communication and operational efficiency, enabling companies to create high-quality, tailored applications while leveraging the advantages of proximity and cultural alignment. However, nearshore outsourcing isn’t without its challenges. Potential issues include fluctuating labor costs in certain regions, limited talent availability in niche skill sets, and the need for ongoing management to maintain project alignment.

Uruguay leads the region in innovation, securing 4th place in the Global Innovation Index 2023 and ranking as Latin America’s leader in GitHub usage per million inhabitants. As businesses look for cost-effective ways to scale and access specialized skills, nearshore outsourcing is gaining traction. According to Clutch, 83% of small companies planned to maintain or increase spending on outsourced services in 2023, with IT, marketing, and design being top priorities. This shift highlights a growing reliance on external providers to fill skills gaps, reduce costs, and navigate economic uncertainties effectively.

Nearshore technology market in Uruguay

Uruguay is emerging as a strategic technology hub for US companies seeking to expand operations in Latin America. In 2022, the country’s ICT sector generated $2.8 billion in revenue, with $1.8 billion in exports, 85% of which were directed to the US market. The sector employs over 22000 individuals and supports a broader ecosystem of more than 50000 jobs. Uruguay offers advanced infrastructure, a highly-skilled workforce, and access to regional markets through Free Trade Zones and Mercosur agreements.

Uruguay’s ICT market is projected to reach $1 billion by 2029, driven by advancements in cloud computing, big data analytics, and cybersecurity. Statista predicts a 32% increase in IT services revenues between 2024 and 2029, further reinforcing Uruguay’s position as an attractive destination for high-quality, cost-effective nearshore outsourcing solutions.

Uruguay has a thriving IT sector, with over 530 IT outsourcing companies employing more than 24000 professionals. These companies excel in IT services, tech infrastructure, and software development across key sectors like FinTech, cybersecurity, HealthTech, AgTech, and artificial intelligence. Notably, Uruguay ranks among the top three countries in the Americas in the Global Cybersecurity Index, underscoring its strength in this critical area.

With a dynamic ecosystem of 1000+ startups, including Unicorn FinTech and dLocal, the country offers a compelling landscape for businesses seeking to outsource IT services. Whether it’s FinTech, HealthTech, AI, or cybersecurity, Uruguay consistently delivers top-tier solutions, rivaling regional peers such as Argentina, Chile, Colombia, and Mexico.

The table below compares Uruguay and other leading Latin American countries in the nearshore outsourcing landscape. It highlights key metrics, including tech talent pool size, average developer salaries, primary tech skills, ICT market potential, and business climate ratings. This data underscores Uruguay’s competitive position, especially regarding cybersecurity expertise, cost-effective IT talent, and business-friendly environment.

Uruguay vs other Latin American countries

Uruguay may have a smaller IT talent pool than larger markets like Mexico and Argentina, but it compensates with specialized expertise in JavaScript, SQL, and AWS. Additionally, its projected ICT market growth to $1 billion by 2029, combined with a stable A3 business climate rating, positions it as a compelling nearshore outsourcing destination for US companies seeking cost-effective, high-quality tech solutions.

Why global firms choose Uruguay for nearshoring

Uruguay has emerged as a top destination for nearshore software development, offering a blend of exceptional talent, cost savings, and a favorable business environment. Here’s why it stands out:

Promising tech talent pool

Uruguay’s IT sector employs 33000 highly qualified developers, which has grown by 16% since 2021, as reported by Microsoft in 2023. The country leads Latin America in AI expertise, outpacing tech giants like Chile and Brazil. Education programs such as “Jóvenes a Programar,” “Sembrando TIC,” “Holberton,” and “SoyHenry” contribute over 5000 new tech graduates annually, further strengthening the talent pipeline.

To understand the regional context of Uruguay’s tech landscape, it’s essential to consider how its talent distribution compares to neighboring countries. Montevideo houses 85% of Uruguay’s IT professionals, with the remaining talent distributed across Canelones (5%), Maldonado (3%), and other regions. Additionally, Uruguay attracts top tech talent from countries like Argentina, Venezuela, Cuba, and India, making its talent pool both diverse and dynamic.

Cost-effective development

Uruguay offers significant cost savings compared to US markets, with senior developer salaries ranging from $43000 to $62500 annually, up to 45% less than their US counterparts, who earn between $95000 and $138000. This cost-efficiency and high-quality work ensure excellent value for businesses investing in nearshoring.

The table illustrates the substantial cost advantages of hiring senior tech talent in Uruguay compared to the US. Across key roles such as AI engineers, DevOps engineers, and data science engineers, Uruguayan salaries are up to 45% lower than their US counterparts, providing a compelling value proposition for businesses seeking cost-effective yet skilled nearshore developers.

Favorable business climate

Uruguay’s A3-rated business climate signifies a stable and low-risk environment for foreign investment, as assessed by major credit rating agencies. This rating reflects the country’s economic stability, reliable legal framework, and business-friendly policies, making it an attractive destination for international companies. Uruguay actively prioritizes IT development through incentives such as tax exemptions under Law 19637, which support research and development in BioTech, bioinformatics, and software production.

Time zone proximity

Strategically located in the GMT-3 time zone, Uruguay is just one hour ahead of New York (GMT-4) and four hours ahead of California (GMT-7). This alignment allows for smooth collaboration with North American clients, enabling real-time communication and speedy project turnarounds.

Commitment to innovation

Uruguay is a recognized leader in IT innovation thanks to AGESIC (Agency for Electronic Government and Information Society) initiatives and its membership in Digital Nations, a coalition of the world’s top ten technology-focused countries. The nation excels in e-government services, ranking third globally in the UN E-Government Survey, showcasing its dedication to modernizing public services. Programs like “One Laptop per Child,” which ensures access to digital tools for every student, and nationwide 5G network rollouts highlight Uruguay’s commitment to building a future-ready tech ecosystem.

For companies considering nearshore development, these efforts provide a robust digital infrastructure and a highly connected environment that fosters seamless collaboration and access to skilled IT talent.

Strong IT infrastructure

Uruguay has one of Latin America’s highest internet penetration rates, ensuring consistent remote and nearshore operations access. This connectivity is complemented by cutting-edge tech hubs like Zonamerica, a state-of-the-art business park that fosters collaboration among multinational companies. Equipped with advanced facilities and a thriving tech ecosystem, Zonamerica and similar hubs solidify Uruguay’s reputation as a premier nearshore destination, attracting both global businesses and entrepreneurs.

Cultural and language compatibility

Uruguay’s business practices and work ethics align closely with those of North America and Europe, fostering smooth partnerships and understanding. The widespread use of English among tech professionals minimizes language barriers and enhances communication, particularly for international clients. Uruguay ranks 36th globally in the EF English Proficiency Index, demonstrating its commitment to language education and ensuring its workforce seamlessly integrates with diverse global teams. This cultural and linguistic compatibility significantly enhances collaboration and makes Uruguay a top choice for nearshore software development.

Stable and secure environment

Economist Intelligence Unit ranks Uruguay as one of Latin America’s most politically stable countries. Uruguay offers a reliable business environment, backed by the most stable and longest-standing democracy in South America. The country exemplifies democratic welfare, enforces a strong rule of law, and upholds commitments to international agreements and norms, making it a safe and predictable location for nearshore outsourcing. Uruguay has had over 16 years of stable economic growth and a low crime rate, ensuring minimal political or economic volatility risks and providing peace of mind for companies seeking to establish partnerships.

This stability and favorable environment have attracted renowned tech companies such as Microsoft, Amazon, IBM, and Sabre, which have chosen Uruguay for their software development needs. The country has also emerged as an ideal destination for innovation and technology testing, with its NewLab and Microsoft Lab accelerating venture capabilities. To further strengthen ties with US tech companies and venture capital funds, Uruguay has even opened a consulate in San Francisco, reinforcing its commitment to collaboration and growth in the global tech ecosystem.

Competitive advantage in Latin America

With over 700 tech companies and a growing emphasis on innovation-driven entrepreneurship, Uruguay provides businesses with a unique opportunity to partner with skilled professionals in a stable, innovation-focused economy.

From a highly educated workforce to significant cost savings, Uruguay offers a compelling package for companies seeking to enhance their software development capabilities. By choosing Uruguay, you gain access to top-tier talent, a supportive business environment, and a culture of innovation that delivers your projects effectively.

Top 5 nearshore software hubs in Uruguay

By choosing Uruguay for nearshoring, you can access a highly skilled workforce, excellent infrastructure, significant cost savings, and rely on strong political and economic stability. These advantages position Uruguay as a strategic destination for companies looking to expand their software development capabilities. Additionally, the country hosts several thriving software hubs, each fostering specialized tech communities that drive innovation and provide localized expertise, key factors that can accelerate project delivery and enhance collaboration for nearshore partners.

Montevideo: Uruguay’s tech capital

Montevideo is Uruguay’s most prominent tech hub, housing over 60% of the country’s IT companies. The city boasts a thriving tech ecosystem, featuring a mix of major corporations and emerging startups. A key highlight is Zonamerica, Uruguay’s premier technology park, which houses numerous multinational companies and offers cutting-edge facilities. Montevideo’s universities, such as Universidad de la República, consistently produce a skilled workforce, fueling the city’s IT sector. With modern infrastructure and a tech community, Montevideo is ideal for nearshore software development.

• Time zone: GMT-3, closely aligned with US Eastern Time.
• Population: Approximately 1.4 million.
• Companies with nearshore activities: Over 700 IT firms, including Globant, Tata Consultancy Services, and Infocorp.

Punta del Este: A rising star in tech

Famous for its stunning beaches, Punta del Este is emerging as a budding tech hub in Uruguay. Beyond its image as a luxury tourist destination, the city attracts IT startups and professionals drawn to its excellent quality of life. Punta Tech Meetup, a major tech event, fosters collaboration, solidifying the city’s growing presence in the tech industry. Punta del Este is becoming an attractive option for nearshore development with its thriving community and focus on lifestyle and innovation.

• Time zone: GMT-3, just 1–2 hours ahead of US Eastern Time.
• Population: Approximately 450000, swelling during peak tourist seasons.
• Companies with nearshore activities: A growing number of startups, such as GeneXus and dLocal, and notable events like the Punta Tech Meetup, highlight Uruguay’s expanding tech ecosystem.

Canelones: A fast-growing tech scene

Canelones is quickly establishing itself as a tech hub thanks to its proximity to Montevideo and supportive business ecosystem. Home to technology parks and business incubators like Pando Science and Technology Park, the area attracts a mix of startups and established firms. The department’s blend of urban and rural settings provides an ideal environment for tech professionals.

• Time zone: GMT-3, only 1–2 hours ahead of EST.
• Population: Approximately 520000.
• Companies with nearshore activities: Pando Science and Technology Park hosts various startups and tech firms.

Colonia del Sacramento: Blending tradition with modernity

Colonia del Sacramento, renowned for its historic charm, is now using technology to diversify its economy. This city promotes IT growth alongside its existing tourism economy, attracting companies seeking a peaceful yet productive environment. Its proximity to Buenos Aires, a central tech hub, adds to its appeal. Government initiatives promoting tech education and entrepreneurship have made Colonia del Sacramento an emerging player in Uruguay’s nearshore software scene.

• Time zone: GMT-3, aligned with US Eastern Time.
• Population: Approximately 136000.
• Companies with nearshore activities: A growing number of startups, such as Abstracta, Infocorp, and Tryolabs, are leveraging their strategic location near Buenos Aires.

Salto: Emerging tech hub with a sustainable focus

Salto is steadily becoming a key player in Uruguay’s tech ecosystem, marking a shift in focus to the northern region. The city is cultivating a skilled IT workforce supported by local universities and technical institutes. Salto’s emphasis on renewable energy and sustainability aligns with global trends, making it an attractive destination for eco-conscious tech companies. Its strategic location in northern Uruguay also facilitates regional collaboration and expansion.

• Time zone: GMT-3, perfectly matching US Eastern Time.
• Population: Approximately 124000.
• Companies with nearshore activities: Firms like Reconvertite and eTech are driven by local expertise and focus on sustainability.

Uruguay’s nearshore software hubs offer distinct advantages for companies seeking to expand their development capabilities. From the bustling tech scene in Montevideo to the emerging ecosystems in Punta del Este and Salto, each hub provides access to specialized talent, modern infrastructure, and strategic locations that foster collaboration with US partners. These tech clusters drive innovation and reinforce Uruguay’s position as a competitive nearshore outsourcing destination.

Profile and expertise of Uruguayan software developers

Tech education is a priority in Uruguay, with 76% of IT professionals holding university degrees and over 60% having earned a Bachelor’s. The majority of these degrees come from the country’s top IT institutions: 30% from Universidad de la República, 26% from Universidad ORT Uruguay, and 6% from Universidad Católica del Uruguay (UCUDAL). Uruguay’s strong educational foundation is bolstered by global technology collaboration and bilingual proficiency in English and Spanish, which foster strong cultural connections with the United States and expand nearshore outsourcing options.

This infographic provides a snapshot of the key attributes of Uruguayan software developers, highlighting their education, technical skills, language proficiency, and areas of expertise relevant to nearshore outsourcing. According to Coursera, Uruguay ranks first in Latin America in tech skills and is recognized for its emphasis on data analytics, statistical programming, and mobile app development.

How to choose the best nearshore model for your needs

After deciding to pursue nearshore outsourcing in Uruguay, the next crucial step is selecting a viable outsourcing model and a trusted nearshore technology partner in Latin America.

Regarding nearshoring software development, options include traditional outsourcing, team extension, and staff augmentation. For a more structured and effective approach, consider IT Recruitment, Employer of Record (EoR) services. These models provide dedicated nearshore developers who align closely with your product goals while minimizing common outsourcing risks, such as buy-out fees or reduced developer loyalty.

Uruguayan IT professionals are known for being diligent and compliant, but their relationship-oriented and hierarchical work culture makes it less common to challenge management decisions. To bridge potential communication gaps and foster effective collaboration, implementing Agile frameworks like Scrum can be highly beneficial. Scrum establishes clear roles (such as Product Owner, Scrum Master, and Development Team), structured meetings, and defined sprint reviews, creating a transparent process that encourages feedback while still respecting the existing hierarchy. This approach aligns with local work dynamics and provides a structured framework for addressing potential misunderstandings and ensuring project alignment.

Here’s a quick overview of the most effective nearshoring models:

Employer of Record (EoR)

The EoR model involves hiring nearshore professionals through the provider’s company, which manages HR, payroll, legal, and tax-related tasks. This approach is excellent for testing new markets without needing a large in-house team. However, your organization typically requires some recruitment expertise to ensure the right fit.

IT recruitment

This comprehensive model covers every stage of building a nearshore development team from scratch. It starts with defining your Ideal Candidate Profile (ICP) and Employer Value Proposition (EVP), followed by screening, selection, and hiring, with full HR support included. The biggest advantage? Scalability, flexibility, and high-quality talent acquisition without drawbacks—unless rapid growth isn’t your goal.

R&D center

An R&D center is essentially a full-fledged technology branch abroad, encompassing IT recruitment, payroll and legal management, office leasing, and equipment procurement. While it provides a comprehensive, long-term solution for companies seeking to establish a substantial presence in a new market, it requires a significant investment and involves complex projects. This model is best suited for businesses with large-scale development needs and long-term strategic plans rather than those seeking quick or cost-effective scaling.

The success of your nearshoring strategy depends on selecting the right provider—one with a proven track record in the tech market, strong client testimonials, clear guarantees, and a well-structured communication process. Clear and consistent communication is especially critical, as it can make or break your nearshore development project.

Why partner with DevsData LLC for Uruguay projects

Website: www.devsdata.com
Team size: ~60 employees
Founded in: 2016
Headquarters: Brooklyn, NY, and Montevideo, Uruguay

For businesses seeking dependable and cost-effective nearshore software development in Uruguay, DevsData LLC stands out as a premier choice. With a strategic presence in Montevideo, Canelones, Colonia del Sacramento, and Punta del Este, DevsData LLC leverages over 8 years of experience in managing complex projects while effectively navigating the common challenges of nearshoring.
How DevsData LLC mitigates nearshoring challenges:

• Talent quality assurance: With an acceptance rate of under 6%, DevsData LLC’s rigorous selection process includes 90-minute technical interviews, ensuring that only top-tier developers are assigned to your projects. This mitigates risks associated with inconsistent skill levels and subpar performance.
• Seamless communication and collaboration: With time zone alignment and a client-focused approach, DevsData LLC facilitates real-time communication, minimizing delays and bridging cultural gaps for smoother project execution.
• Comprehensive support and flexibility: Beyond software development, DevsData LLC offers Employer of Record (EoR) and BPO services, handling payroll, compliance, and HR operations. This integrated approach reduces administrative complexity and ensures legal compliance, allowing you to focus on core business objectives.
• Proven expertise across multiple development models: From full-cycle software development and custom software solutions to mobile and web app development, DevsData LLC adapts to your unique project needs, minimizing operational risks and maximizing delivery efficiency.

With DevsData LLC, nearshoring in Uruguay becomes a strategic advantage rather than a logistical challenge, enabling businesses to tap into high-quality tech talent while maintaining control and clarity over project outcomes.

About DevsData LLC

DevsData LLC is a boutique software development and tech recruitment firm focused on delivering high-quality, scalable digital solutions. The company is known for its elite engineering standards, data-driven development approach, and global network of vetted professionals.

They operate in major Latin American cities and have built a reputation for:

• Delivering mission-critical projects for startups and enterprises.
• Strict candidate screening and technical interviews.
• Strong compliance and data protection practices.
• Transparent pricing and flexible engagement models.

With over 100 successful projects across various industries, they have consistently earned top ratings on platforms like Clutch and GoodFirms. Their flexible, client-focused approach ensures competitive pricing and high-quality outcomes while maintaining strong cultural compatibility and time zone alignment. One notable collaboration with a Silicon Valley FinTech firm led to the development of a breakthrough payment processing technology that significantly improved cross-border transactions between Latin America and the United States, reducing both costs and processing times.

Whether you are a startup or an established enterprise, DevsData LLC offers the expertise and personalized approach needed to harness Latin America’s thriving tech talent pool. Their comprehensive services and commitment to excellence make them a trusted partner for nearshore software outsourcing.

For more information about DevsData LLC, contact their team at general@devsdata.com or visit their website at www.devsdata.com.

Address:
DevsData IT Recruitment Agency Montevideo
Tiburcio Gómez 1330,
11300 Montevideo, Uruguay
montevideo@devsdata.com Copy email

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How to call Uruguay from abroad?

To be able to call Uruguay from abroad, you need to follow these steps:

• Dial the international country code:

This code might vary depending on the country. For instance, the code is “011” for the US and Canada.

• Dial Uruguay’s country code:

The country code for Uruguay is “598”.

• Dial the area code:

Depending on the region, the area code is 1 or 2 digits long. There is no need for an additional 0 when dialing the area code. For example, Montevideo’s area code is “2”, while other regions have different codes.

• Dial the local phone number:

Uruguay’s phone numbers are typically 7 or 8 digits long.

If you want to contact someone in Montevideo from the US, the order will be the following: 011-598-2-XXXXXXX.

Top tech universities in Uruguay

Uruguay is a prime destination for those pursuing higher education in the tech industry. With its growing IT sector and thriving nearshore software hubs, the country relies on a strong educational foundation to supply skilled tech talent. Graduates from Uruguayan universities often transition seamlessly into the job market, contributing to the country’s reputation as a leading nearshore destination. Below, we highlight the top universities in Uruguay tailored to your interests.

1. University of the Republic (UdelaR):

Established in 1849, the University of the Republic (UdelaR) is Uruguay’s largest and most prestigious public university. It offers various undergraduate and graduate programs, particularly excelling in the sciences and engineering. Renowned for its strong emphasis on research, UdelaR is a leading institution in the country, serving a student body of approximately 85000.

2. ORT University Uruguay:

Founded in 1942, ORT University Uruguay is a prominent private institution specializing in technology and business education. Known for its creative approach, the university integrates modern technologies and practical skills into its curriculum, preparing students for success in various industries. With around 13000 active students, ORT University leads tech-focused higher education in Uruguay.

3. Universidad Catolica del Uruguay:

Universidad Católica del Uruguay (UCU), founded in 1985, is a leading private university known for its strong academic tradition and commitment to innovation. Offering a diverse range of business, technology, social sciences, and health programs, UCU emphasizes research, interdisciplinary learning, and real-world application. With a student body of over 10000, the university plays a key role in shaping Uruguay’s future professionals through high-quality education and international collaborations.

Time zone overlap

Navigating time zone differences is essential since it guarantees effective communication with employees. Let’s explore the time zone differences of Montevideo, the capital city of Uruguay, and some major cities worldwide.

For a more in-depth comparison, click the link.

Conclusion

Uruguay’s IT market has emerged as a key hub for nearshore software development in Latin America, offering a compelling combination of skilled talent, cost efficiency, and innovation-driven growth. With the ICT sector contributing 3% of the country’s GDP, a $1.95 billion turnover in 2021, and a 20% growth in IT exports from 2021 to 2022, Uruguay demonstrates its capability to compete with larger regional players, such as Argentina and Brazil. Statista’s prediction of a 32% increase in IT services revenues between 2024 and 2029 further highlights Uruguay’s potential as a nearshoring destination.

Uruguay’s rich tech ecosystem, comprising over 500 IT companies, 33000 skilled developers, and over 1000 startups, has attracted global giants such as Microsoft, Amazon, IBM, and Sabre. These companies leverage Uruguay’s high internet penetration rate, cultural alignment, and cost-effective salaries up to 45% lower than in the US.

However, like any nearshoring destination, Uruguay presents its own set of challenges. Navigating regulatory frameworks, managing cultural nuances, and maintaining consistent communication across time zones can pose difficulties for companies unfamiliar with the market. This is where partnering with a reliable provider like DevsData LLC can be instrumental.

With a strong presence in Uruguay, DevsData LLC provides customized nearshore solutions tailored to each company’s needs. Their highly vetted developers and tech specialists support businesses in scaling efficiently, offering expertise in full-cycle software development and strategic talent placement. By prioritizing quality and seamless collaboration, DevsData LLC helps organizations tap into Uruguay’s growing tech talent pool with confidence while mitigating common nearshoring risks effectively.

For more information about DevsData LLC, contact the team at general@devsdata.com or visit their website at www.devsdata.com

Address:
DevsData IT Recruitment Agency Montevideo
Tiburcio Gómez 1330,
11300 Montevideo, Uruguay
montevideo@devsdata.com Copy email

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Tsiala Jobava Copywriter and Marketer

Meet Tsiala Jobava, a talented marketing specialist from Georgia. Tsiala holds a bachelor’s degree in International Relations from Georgian American University and a master’s in Marketing and Communication from Barcelona Business School. She has built a diverse career, working as a copywriter and in marketing and PR, before returning to her first passion—writing. Along the way, she has gained valuable experience in social media management, content creation, and brand development. Outside the professional sphere, Tsiala is an avid Harry Potter fan who loves books, magic, and exploring new worlds through anime and K-pop (with a special soft spot for BTS).

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