Email Marketing Specialist Job Description Template

Sopiko Mamulashvili

Last updated on December 10, 2024 | 5 min read

Job Description TemplateMarketing

General overview of the role

An Email Marketing Specialist is responsible for planning, creating, and executing targeted email marketing campaigns to promote products, services, or events. This role demands expertise in copywriting, data analysis, and marketing automation tools to craft engaging content, optimize campaign performance, and build strong customer relationships. By leveraging data-driven strategies, they aim to drive business results and enhance customer engagement through effective email communication.

Typical duties and responsibilities

• Develop and execute email marketing campaigns, from conceptualization to distribution and analysis.
• Segment email lists based on customer behavior and preferences to ensure personalized communication.
• Write and design compelling email content, including subject lines, body copy, and calls to action.
• A/B test email content, subject lines, and sending times to optimize open and conversion rates.
• Monitor and analyze campaign performance, using metrics such as open rates, click-through rates, and conversions to gauge effectiveness.
• Collaborate with the design team to create visually appealing email templates that align with brand guidelines.
• Use email marketing software (e.g., Mailchimp, Constant Contact, HubSpot) to set up, schedule, and track campaigns.
• Maintain and clean email lists to ensure high deliverability rates and engagement.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM Act).
• Work with other marketing teams to ensure email campaigns align with broader marketing strategies.
• Provide insights and recommendations for improving future email campaigns based on data analysis.

Required skills and experience

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of proven experience as an Email Marketing Specialist or in a similar role.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Strong copywriting and editing skills, with an eye for detail.
• Knowledge of email design best practices and responsive email design.
• Experience with A/B testing and data-driven decision-making.
• Familiarity with email list management and segmentation techniques.
• Understanding of email deliverability, spam filters, and compliance standards.
• Ability to work independently and manage multiple projects with tight deadlines.

Nice to have/preferred skills and experience (not required)

• Experience with marketing automation and CRM tools.
• Knowledge of analytics tools like Google Analytics or similar platforms.
• Knowledge of HTML/CSS for email customization.
• Experience in designing and optimizing email templates.
• Familiarity with social media marketing and how it integrates with email campaigns.

What we offer

• Extensive health and wellness coverage.
• Work-from-home options and flexible hours.
• Paid time off for vacations, holidays, and sick leave.

Here are a few more benefits that, according to Forbes, are valued by employees:

• Retirement savings plans with employer matching, such as 401(k) plans, are significant to employees.
• Early leave on Fridays.
• 4-day work week.
• Private dental insurance.

About us

We recommend including general information about the company, such as its mission, values, and industry focus. For instance, you could say:

“DevsData LLC is an IT recruitment agency that connects top tech talent with leading companies to drive innovation and success. Their diverse team of US specialists brings unique viewpoints and cultural insights, boosting their capacity to meet client demands and build inclusive work cultures. Over the past 8 years, DevsData LLC has successfully completed more than 80 projects for startups and corporate clients in the US and Europe.”

Explore sample resumes

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• Digital Marketer Resume Sample
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Contact DevsData LLC

If you’re looking to hire a qualified Email Marketing Specialist, contact DevsData LLC at general@devsdata.com or visit www.devsdata.com. The company’s recruitment process is thorough and efficient, utilizing a vast database of over 65000 professionals.

They are renowned for their rigorous 90-minute interviews to assess candidates’ technical skills and problem-solving abilities.

Additionally, DevsData LLC holds a government-approved recruitment license, ensuring compliance with industry standards and regulations.